Alisa Hamilton is the founder of Harvest Insights in Atlanta. She made waves recently by announcing that every proposal she delivers will now come with two prices: with and without AI. That’s the kind of transparency that is sorely lacking at the moment!

Alisa and I discuss her career trajectory, her passion for gardening, AI research applications and her dad’s band who charted a song in Buffalo, NY back in 1970!

“It’s my job to figure out what does the future of research look like and how do I help us get there as Eli Lilly.”

How does one get a really cool role like that?

Andrew Embry shares his unique journey at Eli Lilly and his thoughts on where insights is headed. But also his passion for the spoken word which has included slam poetry open mics, national competitions and corporate performances.

And in a first for this podcast, Andrew shares his art on-the-spot by performing his spoken word piece, “The Making of a Market Researcher.” Prepare to be inspired!

Arry Tanusondjaja is currently Sr. Marketing Scientist at the Ehrenberg-Bass Institute where he’s been for the past 16 years.

As accomplished as he is in the field of marketing science, it is neither his first career nor the sole area of expertise for which he is currently known.

Arry shares his unique career journey and his take on the future of the Laws of Growth. He also explains his passion for baking and the music he’d choose if stranded on a deserted island.