“It’s my job to figure out what does the future of research look like and how do I help us get there as Eli Lilly.”

How does one get a really cool role like that?

Andrew Embry shares his unique journey at Eli Lilly and his thoughts on where insights is headed. But also his passion for the spoken word which has included slam poetry open mics, national competitions and corporate performances.

And in a first for this podcast, Andrew shares his art on-the-spot by performing his spoken word piece, “The Making of a Market Researcher.” Prepare to be inspired!

Arry Tanusondjaja is currently Sr. Marketing Scientist at the Ehrenberg-Bass Institute where he’s been for the past 16 years.

As accomplished as he is in the field of marketing science, it is neither his first career nor the sole area of expertise for which he is currently known.

Arry shares his unique career journey and his take on the future of the Laws of Growth. He also explains his passion for baking and the music he’d choose if stranded on a deserted island.

From growing up on a West Texas farm to starting her career in the energy sector, April Bell has had a fascinating path to and through the world of insights.

With her company, Made with Empathy, April has helped spur innovation for a who’s-who of the world’s great consumer brands. Her approach, supported by both personal and client examples, can be found in her book, “Firestarter: Igniting Innovation with Empathy.”

April shares stories from her unique journey, discusses what’s next for her and picks the music she’d want to keep her company on a deserted island.