What happens when a game made for kids becomes a playground for predators? Eve and Brian break down Roblox's biggest UX crime — failed moderation — and how better design could have saved more than just reputations.

In 2018, Roblox's design team created an in-game economy that pedophiles exploited to groom children. We investigate how UX decisions prioritized profit over safety, why content moderation failed at scale, and what parents need to know about gaming platforms.

Discussed in this episode:
- How Robux currency enabled exploitation and grooming
- Why content moderation was deemed too expensive to implement properly
- The real-world consequences of design shortcuts and corner-cutting
- What schools do better than gaming platforms for child safety
- Practical steps platforms should take to protect users
- Why major brands like Prada partnered despite known safety issues

Sources: Bloomberg investigations, FTC complaints, platform design analysis, parent testimonials Perfect for: UX designers, product managers, parents, trust and safety professionals, game developers, platform designers, child safety advocates

UX MURDER MYSTERY
HOSTED BY Brian J. Crowley & Eve Eden

EDITED BY Kelsey Smith
INTRO ANIMATION & LOGO DESIGN Brian J. Crowley
MUSIC BY Nicolas Lee

A JOINT PRODUCTION OF
EVE | User Experience Design Agency and CrowleyUX | Where Systems Meet Stories

©2025 Brian J. Crowley and Eve Eden

Email us at: questions @UXmurdermystery .com Thank you for watching and or listening!