Riley Weber on Ballet Influencers and Brand Ambassadorships
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Riley Weber on Ballet Influencers and Brand Ambassadorships
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Riley Weber is back on the podcast. Since leaving a corporate dance brand job, Riley has been speaking more openly about how the influencer side of the dance industry actually works. In this episode, we talk about how influencer income works, from per view payouts to brand collabs, and what actually happens behind the scenes of a sponsored post.
We also talk about brand ambassadorships for dance students. What it means when a brand sends a 12 year old free leotards in exchange for content, who benefits from that arrangement, and what it can do to a child's sense of self worth when it gets tied to follower counts and engagement.
If you have ever wondered whether your dancer should pursue a brand deal, or whether a large following actually helps with getting hired by a company, this episode covers it.
Find Riley on socials: @rileythomasweber
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