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Richmond then and now: how Black Friday shifted from a one-morning scramble to month-long sales, what that did to malls, and why shared cultural moments faded (with Barbenheimer as a recent exception and GTA 6 on the horizon). The episode looks at Richmond’s growth vs. preservation—think Scott’s Addition then vs now—and why local brands should publish consistently if they want to matter.

There’s a Richmond history detour into The Valentine museum and its Victorian-era remedy, Valentine’s Meat Juice, plus a practical segment on non-alcoholic holiday hosting (how to stock simple zero-proof options and why it reduces pressure, keeps mornings clean, and includes more guests). A late-night door-knock story leads to basic city safety and common-sense reads.

Topics include: Black Friday history, dead/dying malls, event culture, 1990s nostalgia, Richmond growth and neighborhood change (Scott’s Addition), local media and publishing strategy, The Valentine museum, Valentine’s Meat Juice, natural vs. Western medicine, sober-curious hosting, and urban safety.

Keywords: Richmond VA, Black Friday then vs now, dead malls, event culture, 90s nostalgia, Scott’s Addition, The Valentine museum, Valentine’s Meat Juice, sober curious, non-alcoholic holiday drinks, local media publishing, Richmond growth, city safety.

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This podcast is produced by Vera House — a creative club and premium media studio based in Richmond, Virginia. Our studio exists to champion local brands, creative expression, rva culture, and produce high-impact content for founders, makers, and modern businesses.

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