What if “weeds” could become the future of farming? 🌿

In this #REWIND episode, Matthijs Westerwoudt, co-founder of Wilder Land, shares how a bold idea to grow native plants for tea turned into a regenerative business model for biodiversity. Inspired by Commonland’s landscape restoration framework, Matthijs set out to build a company that wouldn’t just “do less harm”, but would actually restore ecosystems as it scaled. In this short, punchy episode, he explains how native herbs like chamomile, yarrow, and nettle — often dismissed as weeds — can create income for farmers, bring back pollinators, and regenerate entire landscapes.

💡 This is regeneration done differently: cheeky, smart, and rooted in common sense.

🎧 Topics covered:

• Native plants & biodiversity

• Building regenerative supply chains

• Agroecology & ecosystem restoration

• Business models for nature-based solutions

• Rethinking sustainability vs. regeneration

🔁 Originally aired: Jan 28, 2025 🎧 Listen to the full episode now on Spotify & Apple podcast

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This episode was made in partnership with Soil Capital, a company accelerating the transition to regenerative agriculture by financially rewarding farmers who improve soil health and biodiversity 💚 www.soilcapital.com

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