Your next customer is probably reading your reviews right now—and your response could be what seals the deal. In this episode, we share a practical, human approach to replying to both glowing praise and tough feedback. You’ll learn how to write responses that build trust, turn critics into fans, and turn your review section into your best marketing tool.

We’ll cover how to avoid sounding canned in positive replies, how to calmly handle negative reviews with a clear five-step script, and how to mine reviews for insights that improve your business and boost SEO. Plus, we touch on smart ways to ask for more reviews, why a mix of feedback builds credibility, and what legal lines not to cross.

Thank you to our generous sponsors for making this podcast possible!

True Fashionistas – Southwest Florida’s largest designer resale store, where fashion meets sustainability.

Golden Acorn Publishing (formerly O’Leary Publishing) – Empowering authors to tell their stories and publish with purpose.

Reinvention Studio Lab – A creative hub for transformation, innovation, and bold new beginnings.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!