🎙️ In this podcast episode, I dive into the power of keywords and why they're the backbone of any successful marketing strategy - especially for service-based businesses like roofing companies.

🏠 From location-based phrases to problem-solving terms, I'll share how the right roofing keywords can boost your online visibility, drive website traffic, and generate leads.

If you want to learn how to stay ahead of the competition in the roofing industry and dominate search engine results, this episode is for you! 🚀 Tune in now!

In this episode, I'll explain the reasons behind the rising Cost Per Click (CPC) in Google Ads for roofing contractors. If you've noticed your CPC increasing, especially during peak seasons, you're not alone! I'll explore the main causes, from increased competition to seasonal demand, and share actionable strategies to help you control your ad spend.

Topics covered include:

✅ Understanding CPC and why it's essential in Google Ads.

✅ How competition and seasonal trends impact the roofing industry.

✅ The role of Quality Score, geographic targeting, and ad scheduling in CPC.

✅ Tips for optimizing your bidding strategy and ad creatives to reduce costs.

Whether you're an experienced contractor or new to Google Ads, this episode will help you make sense of CPC fluctuations and uncover ways to reduce costs while maintaining strong ad performance.

Ready to take control of your ad spend and maximize every lead?

In this episode, I'm diving into Google's latest updates to the Local Services Ads (LSA) platform, focusing on the new lead rating system and updated lead statuses, like "Credited" and "In Review." These changes are a big deal for water-damage businesses and other service-based companies that rely on LSAs to attract quality leads. Here are some of the changes:

✔️ New Lead Rating System

✔️ Updated Lead Statuses

✔️ Ad Budget Impact

If you want to stay ahead in a competitive market and make the most of your advertising efforts, this episode has the insights you need.