In this episode of Resting Biz Face, I chat with Youseop Lee, the creator of a Pronounce Korean, a platform helping people connect with Korean language and culture in a safe, encouraging, and deeply human way.

We talk about:
Why kindness beats scarcity in building a creative audience
How Youseop built a following of over 1M on Instagram
Navigating marketing and creative growth without losing your values

Youseop’s approach is smart, generous, and rooted in experience. Whether you’re growing a creative business or learning a new skill, there’s so much to take from how he does things.

Find out more about Youseoup's work by visiting @Pronounce-Korean on YouTube, Instagram, or emailing him at youseoup@speakbridges.com

Subscribe for weekly episodes where I share honest reflections on what it means to grow a business, write books, lift weights, and stay creative, especially if you're doing it while neurodivergent, tired, or just completely over all the usual advice.

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If you're tired of feeling all over the place with your marketing, this one’s for you. In this episode, I share what getting qualified as Personal Trainer has taught me about building a solid campaign using a concept called periodisation.

Originally used to train athletes, periodisation breaks a big goal into manageable, focused blocks of time.

I’m using it in my fitness world and now in my marketing world and it’s already helping me sell more clearly, calmly, and consistently.

You'll learn:

What a macrocycle, mesocycle and microcycle are
How to apply them to a 12-week marketing campaign
Why you don’t need to be everywhere (and what to do instead)
What SMART goals are actually good for
How this is working right now inside Ironclad

If you’re launching a workshop, selling a show or getting your a creative offer out there, this framework might just change the game.

Want to plan your next marketing campaign with me?

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Are you polishing and perfecting before you’ve even written a word?
Are you planning your perfect business offer but never putting it out there?

That’s the draft-edit cycle and it’s where books, emails, and business ideas go to die.

In this episode of Resting Biz Face, I share five practical tips to help you separate drafting from editing, keep momentum, and stop ghosting your audience while you wait for “perfect.” (Spoiler: There's no such thing)

Find out more about my mentoring programme for writers Book Camp and my business support The Upstart Club
www.infiniteupstart.com

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In this episode I’m chatting to neurodivergent speaker, creative, coach, and multi-passionate trailblazer, Suzi Payton, about how she found a way of work that aligns completely with her.

This is one to listen to if you’re stuck thinking you can’t possibly spin all the plates at once, and are thinking about how to combine what you love with making an income! The dream!

We also chat about Suzi’s new book, co-written with Kate Laine Toner, Lost and Now Found: A guide to understanding and accepting yourself for late-discovered autistic adults. Available now! https://amzn.eu/d/37KKoF7

And, if you want to attend one of her ADHD Amigos social meetups, here’s the links you need.

South East Amigos | Meetup

https://suzipayton.com/

Find out more about my mentoring programme for writers Book Camp and my business support The Upstart Club
www.infiniteupstart.com

Join the 500 Words a Day Challenge

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WATCH the podcast on my YouTube Channel

Follow me: https://www.instagram.com/michelleallen_infiniteupstart

In this episode of Resting Biz Face, we’re talking romcoms and relationships... not with your crush, but with your audience.

Think of your readers (if you’re a writer) or your clients (if you’re a service provider) as the love interest in your story.

You don’t win them over with one grand gesture; you build trust through the slow burn... showing up, creating moments of recognition, taking action and keeping the spark alive.

I’ll share how I’ve built consistency through writing spaces, emails, and honest content, and why disappearing on your audience (ghosting!) is one of the fastest ways to break connection.

Book Camp is open!

It’s the space to stop ghosting your writing practice and actually finish the book you’ve been avoiding. And if you’re a business owner, my 1:1 mentoring in the Upstart Club will help you stay consistent with your clients too.

Find out more about my mentoring programme for writers Book Camp and my business support The Upstart Club
www.infiniteupstart.com

Join the 500 Words a Day Challenge

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WATCH the podcast on my YouTube Channel

Follow me: https://www.instagram.com/michelleallen_infiniteupstart

In this week's episode of Resting Biz Face, I'm chatting about writing and creative business all in one: how writing your ideal client like a character can help you stop shouting into the social media void and start building work that actually connects with people.

My mentoring & book coaching programme Book Camp is open now for 1:1 support and, if you're looking for support for your business, I have room on my business mentoring 1:1 programme, The Upstart Club.

Subscribe to this channel and get in touch if you want more info or a chat.

Find out more about my mentoring programme for writers Book Camp and my business support The Upstart Club
www.infiniteupstart.com

Join the 500 Words a Day Challenge

Sign up for the Mailing List

WATCH the podcast on my YouTube Channel

Follow me: https://www.instagram.com/michelleallen_infiniteupstart

This week, I’m pulling back the curtain on the 500 Words a Day challenge to take a look at the BTS.

I chat about how I used my email marketing platform to run it on autopilot (in a good way), and why marketing and laucnh systems don’t have to be overwhelming or pushy.

I talk about:

• Email sequences, forms and sign-ups
• Moving beyond Instagram and social media as your only touchpoint
• Building trust and momentum through relationship-based marketing
• And how this kind of setup can work whether you’re a writer or a creative business owner

Plus: Book Camp is now open!
If you’ve got a book bubbling away (half-written or still swirling around in your brain), this could be the container to help you actually finish it.

And if not?

I’m still offering 1:1 business mentoring and intensive two-hour sales & marketing sessions - so get in touch!

Find out more about my mentoring programme for writers Book Camp and my business support The Upstart Club
www.infiniteupstart.com

Join the 500 Words a Day Challenge

Sign up for the Mailing List

WATCH the podcast on my YouTube Channel

Follow me: https://www.instagram.com/michelleallen_infiniteupstart

You don’t need more discipline.

You need the right mindset.

In this episode of Resting Biz Face, I talk about why most writers aren’t actually blocked, they’re overwhelmed, overthinking, or stuck in perfectionism.

We explore what shifts when you lower the pressure and start showing up in small, sustainable ways.

If you’re mid-way through the 500 Words a Day Challenge, this is your moment to reset and keep going. If you haven’t started yet, no worries, you can join today and Day One will land in your inbox straight away.

Find out more about my mentoring programme for writers Book Camp and my business support The Upstart Club
www.infiniteupstart.com

Join the 500 Words a Day Challenge

Sign up for the Mailing List

WATCH the podcast on my YouTube Channel

Follow me: https://www.instagram.com/michelleallen_infiniteupstart