In this conversation, Shane Murphy interviews Robert Brill, the owner of Brill Media, about the intricacies of paid media and marketing strategies for restaurants. Robert shares his extensive experience in digital advertising, emphasizing the importance of eliminating guesswork in marketing. He outlines a systematic approach for restaurants to validate their marketing messages, engage customers, and effectively utilize various advertising channels. The discussion also covers the significance of attribution in tracking customer engagement and the need for a strategic marketing plan that aligns with a restaurant's unique circumstances.

takeaways

• Robert Brill has 22 years of experience in digital advertising.
• Brill Media aims to eliminate guesswork in marketing.
• Restaurants should validate their marketing messages before running ads.
• A compelling headline is crucial for capturing attention in ads.
• Micro conversions are essential for driving sales in restaurants.
• Attribution helps track the effectiveness of marketing efforts.
• Understanding customer needs is key to effective marketing.
• Different marketing channels serve different purposes in a strategy.
• Restaurants should not spend money on ads without a clear strategy.
• Building trust with customers is vital for conversion.