In this conversation, Shane Murphy interviews Josh Kopel, a Michelin-awarded restaurateur and restaurant consultant. They discuss the importance of marketing in the restaurant industry, the journey of a restaurateur, and the significance of menu engineering for profitability. Josh emphasizes that sales should be viewed as a service, enhancing the customer experience while also driving revenue. He shares strategies for increasing customer frequency and diversifying revenue streams, ultimately providing actionable insights for restaurant owners looking to improve their operations and profitability.

In this conversation, Shane Murphy interviews Mark Sorensen, the owner of Social High Rise, a restaurant marketing agency. Mark shares his extensive background in the restaurant industry and discusses the importance of effective marketing strategies for restaurants, particularly focusing on social media and listing management. He emphasizes the need for authenticity in marketing and how building relationships with customers can lead to greater success. Mark also provides practical advice for restaurant owners on how to manage their online presence and engage with their audience effectively.

In this conversation, Shane Murphy interviews Robert Brill, the owner of Brill Media, about the intricacies of paid media and marketing strategies for restaurants. Robert shares his extensive experience in digital advertising, emphasizing the importance of eliminating guesswork in marketing. He outlines a systematic approach for restaurants to validate their marketing messages, engage customers, and effectively utilize various advertising channels. The discussion also covers the significance of attribution in tracking customer engagement and the need for a strategic marketing plan that aligns with a restaurant's unique circumstances.

takeaways

• Robert Brill has 22 years of experience in digital advertising.
• Brill Media aims to eliminate guesswork in marketing.
• Restaurants should validate their marketing messages before running ads.
• A compelling headline is crucial for capturing attention in ads.
• Micro conversions are essential for driving sales in restaurants.
• Attribution helps track the effectiveness of marketing efforts.
• Understanding customer needs is key to effective marketing.
• Different marketing channels serve different purposes in a strategy.
• Restaurants should not spend money on ads without a clear strategy.
• Building trust with customers is vital for conversion.