『Research Reframed』のカバーアート

Research Reframed

Research Reframed

著者: National Research Group
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概要

Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.

National Research Group
マーケティング マーケティング・セールス 経済学
エピソード
  • How has the conversation around masculinity changed one year after Adolescence?
    2026/03/12

    A year after Netflix’s Adolescence sparked intense debate about masculinity and the pressures shaping young men today, where has the conversation gone since? In this episode, Jasmina is joined by Holly Hewlett, VP of Content Development and Marketing Strategy at NRG, and Fergus Navaratnam-Blair, VP on NRG’s Trends and Futures team. The trio come together for a conversation about how masculinity is being portrayed, debated, and redefined across media and culture. Drawing on insights from NRG’s Hero Complex research report, they explore what continues to resonate in stories about men and boys, how the industry has responded over the past year, and why the conversation is beginning to move beyond diagnosing the problem toward a more constructive view of what male representation could look like next.

    Want to explore some of the research mentioned in this conversation and more? Learn more via the links below.

    • Hero Complex
    • From Bond to Beckham
    • Mirror on Masculinities
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    29 分
  • What do our panel of tech experts see coming next?
    2026/02/26

    Who’s really shaping the future of AI policy, and what are the most influential voices saying behind closed doors? In this episode, Jasmina is joined by David Byler, NRG VP and in-house expert on public opinion and panel research, to explore the Key Opinion Leaders (KOL) Panel. The KOL brings together leading voices across government, policy, academia, and technology, revealing what they’re really saying about today’s biggest policy questions: from AI anxieties to whether the US is truly leading the global AI race.

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    31 分
  • How are superfans transforming the franchise landscape?
    2026/02/12

    What does it take to build a successful entertainment franchise in our modern media ecosystem? And who are today’s franchises actually for? In this episode, Jasmina is joined by Matt Blong, EVP, Head of NRG’s Syndicated Entertainment Programs, and Collin Leirvik, EVP, Head of Gaming and Sports. Together, they explore how the most powerful entertainment franchises are shifting away from broad, four-quadrant appeal and toward deeply-engaged fandoms, from hardcore gamers to anime superfans. And they dig into what the future of entertainment strategy will look like in a world where passion, not reach, is the true key to success.

    Want to explore some of the work mentioned in this conversation? You can dive into our Leveling Up research and our Anime, Ascendant research via the links.

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    32 分
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