『Renegade Marketers Unite: Top Rated Podcast for CMOs』のカバーアート

Renegade Marketers Unite: Top Rated Podcast for CMOs

Renegade Marketers Unite: Top Rated Podcast for CMOs

著者： Drew Neisser
無料で聴く

概要

 Renegade Marketers Unite provides weekly inspiration from and for the most effective marketers in the world. Host Drew Neisser keeps these conversations interesting and insightful, providing on-the-spot analysis for big-time CMOs and those who want to be. Neisser is the founder of CMO Huddles, a vibrant community of over 600 B2B CMOs, many of whom are featured on the show. He is also the founder of Renegade, the NYC-based award-winning consultancy, columnist for Ad Age, and the author of two books. His most recent book, Renegade Marketing: 12 Steps for Building Unbeatable B2B Brands, was named the top B2B audiobook of 2022. For more info, visit http://renegademarketing.com© CMO Huddles, LLC 2026 マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • 505: Making Reputation Measurable (and Defensible)

    505: Making Reputation Measurable (and Defensible)
    2026/02/13
    Many CMOs face the same dilemma: You're asked to prove "brand," then told brand tracking is too expensive. So you invest in analyst relations, adjust PR, navigate layoffs, or shift strategy without a reliable way to show how those moves affect market perception.   RepuTracker was built to solve that problem. Developed for members of the CMO Huddles Leader program, RepuTracker provides a monthly, evidence-based view of your company's reputation so you can see whether it's rising, slipping, or holding steady, and why. In this episode, Drew is joined by Taran Nandha (Growth Natives) to demo the RepuTracker beta. They show how the tool tracks reputation month to month across multiple signals, then get practical about how to read the output, explain it to leadership, and see whether your moves are showing up in the market. In this episode: How RepuTracker turns scattered public signals into a monthly reputation score with trends and competitor benchmarks. What it measures across key dimensions: Power of voice, awareness, engagement, perception, and employee sentiment. How sources and weighting work behind the scenes across dozens of platforms. How to use trendlines and recommendations to move from "we dipped" to a clear next step. Plus: Why direction over time matters more than one noisy review or spike. How to sanity-check dips using internal context and profile audits. What could come next, from deeper source auditing to tracking visibility in AI search and LLM references. If you're curious how RepuTracker works, what signals it pulls from, and how to interpret the output month to month, this episode is the walkthrough. Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
    続きを読む 一部表示
    43 分
  • 504: Intentional AI Adoption

    504: Intentional AI Adoption
    2026/02/06
    AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, governance, and tool sprawl under control. To get specific about what to prioritize next, Drew brings together Guy Yalif (Webflow), Andy Dé (Lightbeam Health Solutions), and Kevin Briody (DisruptedCMO). Together, they focus on how CMOs can move from scattered experiments to intentional AI adoption across people, process, and technology, and what it takes to make AI a trusted part of how marketing runs. In this episode: Guy shares an AI fluency maturity model and explains why the shift to operational excellence is a change management challenge. Andy breaks down agentic AI and workflow automation with examples from CI, outbound, RFPs, content, and AEO, using "why, what, how, so what." Kevin focuses on the people and platform side, from job anxiety and culture to vendor shakeouts and MarTech-level discipline. Plus: Centering AI plans on people and fluency so it feels additive, not threatening. Using councils, fast-track approvals, and guardrails to scale safely. Balancing efficiency with human experience and customer acceptance. Treating AI tools like core MarTech, with scrutiny around contracts, integrations, and vendor longevity. If you want your 2026 AI plan to feel like a strategic advantage instead of a collection of pilots, this conversation will help you decide what to run, what to scale, and what to skip. Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs Check out Firebrick ➡️ https://firebrickconsulting.com/ For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
    続きを読む 一部表示
    52 分
  • 503: The Framemaking Sale: Building Buyer Decision Confidence

    503: The Framemaking Sale: Building Buyer Decision Confidence
    2026/01/30
    Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves. In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that buyers have a neat journey to map, and that customer centricity is always the right north star. In this episode: Why decision confidence matters more than supplier trust How shifting from "trust us" to "trust yourselves" reshapes GTM How to rethink buyer journeys through the "never again" and spaghetti-bowl lens. Framemaking in practice, from nudges and checklists to maturity models. The three Es, Establish, Engage, Execute, as a shared marketing and sales playbook. Plus: Escaping the smartness arms race by editing content to reduce anxiety and build buyer self-confidence. Turning social proof into a confidence engine, using "other customers like you…" stories. Making content supplier-agnostic, helping buyers ask better questions and weigh tradeoffs. If you want your buyers to trust themselves enough to decide, start here. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
    続きを読む 一部表示
    57 分
まだレビューはありません