Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions.

Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life?

To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to shape a sense of community, common values, and forces for good:

- Mélanie Laurent, film maker, artist and activist

- Charlotte Wang, 2020 Cartier Women’s Initiative Impact Awardee and founder of EQuota in China

- Pascale de la Frégonnière, Strategic Advisor to the Board of Cartier Philanthropy and Cartier for Nature

To record this podcast, we were able to conduct a series of interviews, covering topics such as art, culture, women empowerment and philanthropy. This podcast series on the meaning of commitment for today's luxury brands was highlighted by a few powerful phrases, such as the following from Pascale de la Frégognière: “Being a luxury company doesn’t exempt you from your responsibilities. And today everyone needs to address all the crises that we are facing”

Archives: Cartier Women’s Initiative 2023 Award Ceremony in Paris / Amal Clooney, human rights lawyer /NGOs testimonials

Credits: Reloading Luxury, with Cartier

A podcast presented and produced by Luxury Tribune in collaboration with Cartier, La Souris Verte and Cornland Studio

Today, luxury brands are getting involved beyond their core business. Investments are being made in culture, philanthropy, environmental issues and education, and luxury brands are becoming important relays for public institutions.
Cyrille Vigneron, Chairman and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.

What lies beyond the iconic red box of Cartier, a symbol that has transcended time and trends? Since its inception in Paris by Louis-François Cartier in 1847, the Maison has undergone a remarkable transformation. Today, its commitments are tangible actions in various fields. Initiatives like Cartier Philanthropy, Cartier for Nature, and Cartier Women's Initiative are shaping a distinct vision of the world. Could this be a form of cultural diplomacy? This is the pivotal question explored in the new podcast series, Reloading Luxury, produced by Luxury Tribune.

In the first episode, Cartier Beyond the Red Box - Are Commitments a Form of Cultural Diplomacy? Cyrille Vigneron, President and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.

Choices are never neutral. For Cyrille Vigneron, President and CEO of Cartier, commitments are based on the universalism of cultures, which leads to a definition of modernity. But what is Cartier's ambition, and how do its actions resonate with the public at large? Find out in this first episode. A second podcast on the implications of these commitments in the field will follow.