Reinventing Your Franchise Brand: Fast-Lane Strategies for Rapid Turnarounds
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Reinventing Your Franchise Brand: Fast-Lane Strategies for Rapid Turnarounds
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Buckle up, folks! In this episode of the Franchise Advisory Board, we’re hitting the road with Brad Coleman—a former NASCAR driver turned franchise founder—who’s redefining what it means to teach safe driving. Sponsored by ClientTether, the industry’s leading franchise CRM, we dive into Brad’s unique journey from the racetrack to revitalizing and franchising SafeWay Driving, Texas’ premier driver education brand.
Brad shares how his racing background gave him a front-row seat to precision, situational awareness, and safety—skills he’s now translating into one of the safest driver education programs in the state. From modernizing classrooms and cars to redesigning curriculum and instructor training, Brad and his team have turned SafeWay Driving into a brand where graduates are almost half as likely to get into accidents as students from other programs.
We explore the full lifecycle of building, selling, and buying back a franchise brand. Brad opens up about why he sold SafeWay, the lessons learned working with investors, and what motivated him to reacquire the brand to refocus on franchisee success and safety. Plus, we get into the strategic moves that have turned franchisees from frustrated to fired-up advocates, including putting one of their own in a leadership role, upgrading online tools, and prioritizing a culture rooted in purpose over profit.
If you’re curious about how to grow a franchise with heart, navigate the complexities of selling, or simply want to hear stories of NASCAR thrills meeting franchising expertise, this episode is a must-listen.
A huge thanks to ClientTether, our sponsor, for powering franchise growth with the leading CRM platform designed to streamline development and operations.
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