Regulated categories aren’t impossible - just unforgiving.

Founder Alexandra Prochshenko (Veloria) and I get brutally practical about what still works in paid media when you’re competing in red-ocean auctions or navigating policy landmines. We cover tiny budgets that actually move the needle, how to avoid flags, and why your offer + funnel beats any hack.

👉 Need a reality-first plan? Book your 20-min Exploration: https://calendly.com/adamwbarney/explorationplugin-20min

What you’ll learn

• Red-ocean truth: Meta/Google costs aren’t broken - you’re just bidding in crowded auctions. Here’s how to win anyway.
• $2/day local workshop play: tight geo, one clear outcome, short run, retarget all engagers - why this still converts.
• Small budget survival: most “failed” ads are offer/funnel failures; run 6–8 creative variations minimum.
• YouTube ads that work: story > length; open strong, stack proof, ship multiple cuts - not one “hero.”
• Regulated brands: use buffer pages, policy-safe language, and sequenced education to avoid flags.
• Search is changing: why founders should optimize for ChatGPT visibility (structured answers, sourceable pages).
• Diversify attention: blend paid with community, email, partnerships; measure signals over vanity.

Guest

Alexandra Prochshenko - Founder, Veloria (The app that brings pleasure back for women with pelvic pain.)

Site: https://www.veloria.ca/

LinkedIn: https://www.linkedin.com/in/alexandra-prochshenko/

Email: prochshenko.a@gmail.com • veloria.app@gmail.com

About the show

Is Anything Real? with Adam W. Barney - Reality-First Leadership for founders and operators who want proof over theater and growth without burnout.

Work with Adam

👉 EnergyOS: book your 20-min Exploration → https://calendly.com/adamwbarney/explorationplugin-20min