If you’ve ever wondered why some real estate videos make you lean in while others feel like a slideshow with music, this conversation nails the difference. We sit down with Reggie Trimingham from LocalShot, a Santa Cruz-based real estate videographer and marketer who’s built a reputation for making homes feel cinematic without losing the point: helping buyers and clients trust what they’re seeing.

We get into the real process behind a great listing video, from figuring out whether you’re optimizing for YouTube search or Instagram scrolling to shaping a vibe that matches an agent’s brand. Reggie breaks down what’s actually working now in YouTube SEO, why transcripts and retention matter more than tags, and how thumbnails can decide whether anyone clicks at all. We also talk about why “going viral” is often the wrong goal for local real estate marketing and what to focus on instead.

Then we go deep on AI in marketing, including the real-world frustration of AI hype fatigue and the practical ways these tools can still help with editing, transcription, admin, and scaling a small business. Along the way, Reggie shares how cycling and travel shaped his creativity, including a months-long bike trip across Japan that reset how he thinks about work and life.

If you care about real estate marketing, video production, personal branding, and the future of AI-powered content, hit play. Subscribe, share this with a friend in the industry, and leave us a review with your biggest question about real estate video.