In this episode of The Margin, MGI Research Managing Director Igor Stenmark sits down with Youssef Yaghmour, CEO and Founder of BluLogix, to explore the evolving challenges of monetization for multi-channel enterprises. They discuss the limitations of ERP systems, the role of AI in revenue prediction, and BluLogix’s six pillars of intelligent revenue management. From managing channel complexity to minimizing revenue leakage, Youssef shares practical insights for companies modernizing their monetization strategy in today’s fast-paced digital economy.

What You’ll Learn:

• Why ERP Alone Isn’t Enough: Understand the limits of traditional ERP systems and why monetization platforms are essential for agile, multi-channel businesses.
• Inside the Six Pillars of Intelligent Revenue Management: Explore how real-time margin tracking, GL integration, channel enablement, revenue recognition, forecasting, and prediction work together to eliminate revenue leaks.
• How to Build True Cost Visibility: Learn how combining billing and cost tracking at the point of invoice creation helps prevent margin erosion and improve profitability.
• AI’s Role in Modern Revenue Management: Discover how predictive analytics and AI-driven margin analysis can forecast growth opportunities and guide strategic focus.
• Scaling Through Channel Empowerment: Hear why enabling resellers with shared monetization tools isn’t just a cost—it’s a competitive advantage that fuels top-line growth.