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  • Mastering Subscription Programs: Loyalty Insights from Adore Me

    Mastering Subscription Programs: Loyalty Insights from Adore Me
    2024/05/03
    Subscription loyalty programs can be an impactful tool for retailers. But in order for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds of high-value perks, rewards, and opportunities that make membership a must-have. In this episode we meet with experts from online retailer Adore Me, who is rolling out a new loyalty program that takes customer benefits to a new level. Learn from the Director of CRM and Loyalty Gaelle Ouggourni at Adore Me, on how to frame the right strategy for major business impact.
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    20 分
  • Driving Connections with Customers: Loyalty Insights From Sephora

    Driving Connections with Customers: Loyalty Insights From Sephora
    2024/02/26
    What makes a loyalty program really stand out among others? In this episode, learn from the experts behind Sephora’s 34-million strong Beauty Insider program about how they maintain a feeling of specialness among members and use gamification to build connection. Plus: Find out how they keep evolving their incentives.
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    17 分