This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies.

• Determining the purpose and format of a podcast
• Common mistakes and red flags when starting a podcast
• Strategies for promoting and repurposing podcast content
• Using AI and multilingual tools to expand podcast reach
• Measuring podcast success and securing sponsorships

Time Stamps
0:00 - Introduction of podcast production company experts
5:04 - Podcasting for Businesses: Common Questions and Starting Points
6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose
9:16 - Importance of Pre-Interviews and Knowing Your Podcast’s Why
11:04 - Creating Content for Repurposing Beyond Just Audio
14:19 - Marketing & Promoting Your Podcast: Social Media and Email
19:17 - Leveraging AI: Reaching New Audiences with Podcast Content
24:22 - Agency Insights: Podcasting Red Flags and Client Expectations
31:34 - Measuring Podcast Success: Quality Over Quantity
39:59 - Sponsorship Strategies & Final Takeaways

Main Takeaways

• Know the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.
• A podcast is a content-generating machine that can fuel your entire marketing strategy.
• Success isn't about massive downloads but about reaching the right audience with valuable content.

Subscribe and share this episode with anyone considering launching a podcast for their business.

A. Lee Judge is the creator and host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.