In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with sales expert Jonny Holsten, founder of Bridge Selling, to unpack how business owners and sales leaders can dramatically improve their conversion rates without spending a dime more on leads.

Jonny shares how most organizations lack a defined sales call strategy, causing inconsistent results and lost revenue. He introduces Bridge Selling’s powerful “Bridge Score” model — a repeatable, structured framework that helps sales teams diagnose call effectiveness and create predictable outcomes.

Whether you’re a growing company with a sales team of 10+ or a solopreneur closing your first deals, you’ll walk away with practical strategies to stop treating your sales process like a slot machine and start running it like an assembly line.

🎧 Listen in as Stephanie and Jonny cover:
• The #1 mistake sales teams make on calls
• How to score your sales conversations for success
• Real results: Tripling revenue without new lead generation
• How to build a repeatable sales process your team can follow
• Where to start if you want to fix broken sales calls today

Perfect for business owners, sales leaders, and coaches ready to keep more of what they make and close more deals with confidence.

Learn more about Jonny and Bridge Selling at https://www.bridgeselling.com/

Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/

We want to hear from you! Send us a message.

---

My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit