M. Shannon Hernandez shares her journey of creating a business built around alignment, authenticity, and joy. From shifting away from hustle culture to designing a messaging framework that feels true to you, she helps entrepreneurs rediscover their voice and build businesses that sustain both impact and happiness.

This conversation explores the power of owning your story, protecting your unique voice, and building a business that reflects who you are, not what the industry tells you to be.

Key Takeaways:

• Lead with joy: Build a business based on what lights you up instead of chasing trends or algorithms.

• Protect your voice: Your message is your greatest asset, own it, refine it, and let it sound like you.

• Ditch manipulative marketing: Speak to possibilities and desires instead of fear and pressure.

• Start building your team early: Free your energy to focus on the work only you can do.

• Prioritize alignment over hustle: When your business reflects who you are, growth and clarity follow naturally.

Featured Guest:

M. Shannon Hernandez is a messaging strategist, creator of the Profit-Driven Messaging Ecosystem, and co-founder of Joyful Business Revolution. She helps mission-driven founders build brands rooted in authenticity and alignment while designing businesses that prioritize joy and sustainable growth.

🔗 Learn more: Joyful Business Revolution

Your Hosts:

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com