Rebuilding Industrial Sales Around Customer Pain
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Rebuilding Industrial Sales Around Customer Pain
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What if industrial sales wasn’t about pushing product—but solving real pain?
In this episode of Manufacturing Runs the World, Justin sits down with Shane, co-founder of 3BG Supply, who shares how his team wins business not through pressure—but by solving problems that most suppliers ignore.
From helping a stranded sailor in Thailand keep sailing to saving a manufacturer $2.5M with a better chain system, Shane reveals how his team earns lifelong customers by focusing on what really matters: people.
In this conversation, you’ll learn:
- Why 3BG was built around the engineering pain behind every quote
- How younger sales reps are trained to understand, not just sell
- The real ROI of helping someone hit a production bonus—or keep their job
- What happens when you treat buyers like humans, not transactions
If you’re in manufacturing, distribution, or B2B sales—this episode is your playbook for building trust, impact, and long-term partnerships.
🎧 Subscribe to catch future episodes and follow the human side of manufacturing.
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