This week, Amber welcomes LoveShackFancy founder Rebecca Hessel Cohen to talk about building one of fashion’s most recognizable lifestyle brands from the ground up.

Rebecca shares how LoveShackFancy started with a bridesmaid dress she designed for her own wedding while working as a fashion editor at Cosmopolitan, and how that side project evolved into a global brand with 27 immersive retail stores, cult-favorite collaborations, and a devoted multi-generational community.

Amber and Rebecca get into the evolution of retail, growing a brand through creators and community, why collaborations have become one of LoveShackFancy’s biggest growth drivers, and how Rebecca balances creativity with scaling a rapidly growing business.They also talk motherhood, raising daughters in New York City, working alongside family, and why staying creatively inspired is Rebecca’s most important job as a founder.

From trunk shows in the Hamptons to viral collaborations, Rebecca shares how she’s built LoveShackFancy into far more than a fashion brand, but a world people want to be part of.

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