In this episode of Atomic Construction, host Kevin Hohe sits down with NK, co-founder and CEO of Track 3D, to explore how cutting-edge construction technology is reshaping the way we see, measure, and manage progress on job sites. What begins as a casual conversation quickly becomes a deep dive into the world of automated “reality intelligence” — where AI and 3D imaging come together to create real-time visibility into projects of every size.

MK shares the story behind Track 3D’s creation, from building digital replicas of entire cities to helping contractors track daily progress with nothing more than a smartphone. The two discuss how the platform serves general contractors, trade partners, and owners alike, offering accuracy within half an inch, effortless reporting, and new levels of accountability across the construction process.

But this conversation goes beyond software. Kevin and MK talk candidly about entrepreneurship, scaling a tech company, and the philosophy of building tools that work for real people on real job sites — not just for data dashboards. The result is a fascinating look at how technology, curiosity, and practicality can coexist in the future of construction.

In this episode

• What “reality intelligence” means and how it’s different from artificial intelligence

• The story behind Track 3D and its evolution from smart cities to job sites

• How technology is closing the gap between field work and digital data

• The future of progress tracking and productivity measurement in construction

• Why simplicity and accuracy matter more than flashy innovation

• The balance between tech adoption, practicality, and human connection

A grounded, forward-looking conversation about where construction meets technology, and how builders can embrace innovation without losing their grit.

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• Kevin Hohe | LinkedIn

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Produced by Pineapple Audio Production.

Produced by Pineapple Audio Production

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