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In this episode, Tiago and Paul are joined by Alicia Weston, founder and CEO of Bags of Taste. Alicia shares how Bags of Taste was created after seeing that traditional cooking courses alone were not changing long-term eating habits. Instead, they focus on the real-life barriers people face - affordability and access to ingredients and equipment, as well as competing life pressures.

From concepts such as learned helplessness to scarcity mindset, join us for this thought-provoking discussion that will make you question your onion chopping skills!

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In this episode, Tiago and Paul are joined by Dr. David Preston, an Educational Psychologist and former teacher who applies behavioural science to improve school systems and staff development. From using data to forecast special educational needs (SEN) to adapting the Behaviour Change Wheel for school staff, David shares profound insights on reducing friction and improving decision-making in complex environments

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We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science.

Join us for the first episode where Tiago interviews Paul about his "origin story" the BSPHN’s new mission to mainstream behavioural science into public sector service delivery, and why we are definitely not rebranding the acronym just yet!

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We are really excited to bring you this episode with Dr Kurt Nelson and Tim Houlihan of the Behavioral Grooves podcast fame!

Apologies for the lateness of the show, but this one is a great one! Hearing about themany guests that have been interviewed on the Behavioral Grooves podcast, as well as delving into the excellent 'They Thought We Were Ridiculous' series, was so much fun and really enlightening. You can find it here: Ridiculous-podcast.com

We hope you enjoy the show and look forward to hearing from you for new ideas for the show and who you want to hear interviewed in the future.

You can reach Tim and Kurt on Linked In and check out their websites: Lanterngroup.com
behavioralgrooves.com
behaviorshift.shop

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Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street!

Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease.

Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up design of numerous health apps, coaching programs, and large-scale behaviour change interventions at leading organisations such as Stanford, Apple, and Anthem, inc. Most recently, Casey led the design of a neuroscience-based habit formation app as SVP of Behavioural Science at Fresh Tri, inc.

Casey’s work has helped hundreds of thousands of people enhance their mental wellbeing, achieve sustainable weight loss, and reverse chronic illness.

This is an action-packed conversation where Casey makes some brilliant points and brings them to life with great examples too…

We cover:

Adaptive interventions and the role of AI and technology in behaviour change

Designing for failure instead of success

Why we should all have a toolbox of behaviour change models

The importance of sociology in behaviour change

Why ego needs to be left aside in place of humility, in behavioural science

…And a bit of chat about Steve Jobs!

This podcast is delivered as ever on behalf of the BSPHN (Behavioural Science in Public Health Network), hosted with my colleage and friend Dr Tiago Moutela.

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Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science.

In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more!

Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the creative director in 2001, from 2008 to 2012 he served as president of the institute of practitioners in advertising. In 2012 Rory founded the behavioural science practice within the Ogilvy group, whose goal is to develop marketing techniques inspired by the fields of psychology and economics rather than shape customers desires through conventional advertising.

In his book, Alchemy, the power of ideas that don’t make sense, Rory argues that marketing ideas are built around a core that is profoundly irrational.

Just a few of the vast array of themes from Rory’s incredible mind include:

• Why Jesus was a master of loss aversion.
• How irrational stories drive rational behaviour
• The importance of anecdotal information
• The real reasons we make the decisions we do
• Why we should stop asking the customer
• How to make waiting lists a positive
• Why a meeting with no agenda is good sometimes
• Why most inventors are really marketers
• Why metrics are a distraction

Thanks as ever to my co-host Dr Tiago Moutela, and as ever to our partners the Behavioural Science in Public Health Network (BSPHN).​

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A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…

This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.

• The power of stories in gathering rich insight
• Why it’s essential to have rigour behind storytelling research methodologies
• Why the story you tell and meaning you create impacts product value`
• The importance of bringing creativity into research and insight
• System three thinking and helping people to “time travel”

Listen on whatever platform you choose:

👉 SPOTIFY: https://lnkd.in/dEZjzdg ​
👉 GOOGLE: https://lnkd.in/e-E27yXc ​
👉 APPLE: https://lnkd.in/dTGB2Ge ​
👉 BUZZSPROUT: https://lnkd.in/eagdzh6a​
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As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). ​

You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/

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This time the tables have turned on regular show host, Stuart King, MD & Head of Distraction at BeeZee Bodies.

In this special edition, Stu is interviewed by an esteemed panel including BeeZee Bodies Behavioural Insights Lead, Dr Tiago Moutela, Dr Lou Atkinson, Head of Research at EXI, and Dr Neil Howlett, Senior Research Fellow in Behavioural Science at the University of Hertfordshire.

Stu shares his journey; from first creating physical activity interventions funded by Sport England, to his time commissioning in Bedford Borough Council, as a Senior Scientist at Public Health England, and finally stepping into BeeZee Bodies full-time as CEO & Head of Distraction, in 2015.

The panel dig into some of his key areas of interest including:

💡 Why re-defining relationships with failure is essential for innovation
🤝 The keys to healthy commissioner / provider partnerships
🎓 The challenges of embedding academic rigour into the real world
✨ Why courage and bravery are the key to progress in public health

As ever, Stu is open and honest about not knowing it all, about being obsessed with asking “so what” and “why” and talks candidly about successes and failures in equal measure.

This podcast is hosted in partnership with the Behavioural Science in Public Health Network (BSPHN).