In this fun and refreshingly honest episode, Leanne and Emma unpack the term “lead magnet’

What it actually means and why it’s a crucial part of growing your business. They reflect on how baffling the phrase can be at first (yep, even with decades of business experience) and break it down in simple terms. You’ll learn why your email list is your most powerful asset and how a well-crafted lead magnet can help you build trust, provide real value, and guide your audience toward becoming paying clients

Key Takeaways:

• A lead magnet is a free resource that provides value in exchange for someone joining your email list.
  
  
• Email lists are gold: You own your email list, unlike social media platforms where reach is unpredictable.
  
  
• Not all lead magnets are created equal…some are too basic to be useful, others are so complex they overwhelm.
  
  
• The sweet spot? A quick win that helps your ideal client take one small step closer to a bigger transformation.
  
  
• Examples of lead magnets: Discount codes, free templates, guides, checklists, or mini-trainings…anything helpful and relevant.
  
  
• It’s not just about collecting emails: It’s about starting a relationship that could lead to future sales.
  
  
• A lead magnet is the first step in your sales funnel, the journey that leads people from curious to customer.

Actions & Reflections for Listeners:

1. If you don’t have a lead magnet…create one. Make it simple, valuable, and aligned with what you eventually want to sell.
   
   
2. Focus on solving one small problem. What’s a quick win you can give your ideal client?
   
   
3. Don’t overthink it. It doesn’t need to be perfect, it just needs to help.
   
   
4. Bring your ideas to life! If you're stuck, join Emma & Leanne’s free “Don’t Ask Google, Ask Us” sessions (details in the show notes).
   
   
5. Audit your existing lead magnets (if you’ve already got some). Are they valuable? Are they aligned with your paid offers?

🔗 Links & Resources:

💥 The £99 (or Less) Offer Idea Generator Prompt
Plug this prompt into ChatGPT and get 5 low-ticket offer ideas your audience will actually want to buy.

https://info.simplifybusinesssuccess.com/free-01

Want support building your business without the overwhelm?Check out our Business Builder here:

https://info.simplifybusinesssuccess.com/free-02

☎️ Join our free bi-weekly 'don't ask google, ask us' call where we can help you first hand move the needle in your business.

https://info.simplifybusinesssuccess.com/dagau-425226

📱 Connect with us on Socials:

https://www.instagram.com/simplify.business.success
https://www.facebook.com/simplifybusinesssuccess
https://www.linkedin.com/company/simplify-business-success/

🎥 Subscribe to our YouTube Channel:

https://www.youtube.com/@SimplifyBusinessSuccess

Final Thought:

Hit Follow now and join us each week for the strategies,...

In this real and relatable conversation, Emma and Leanne dive into an important mindset question that many self-employed people wrestle with: "Am I running a business, or do I just have a hobby or side hustle?" They unpack what truly defines a business, why mindset matters more than your current income, and how seeing yourself as a business owner can shift everything. Whether you’re making five pence or five million, if you're working for yourself…you have a business.

Key Takeaways:

• If you're self-employed, you have a business, regardless of how much you're currently earning.
  
  
• Mindset matters: Calling it a “side hustle” can unintentionally limit your growth. Thinking of yourself as a business owner helps you show up differently.
  
  
• Clarity is key: Many people never ask themselves, “What do I actually want from this?” Knowing your goals is essential for sustainable growth.
  
  
• Network marketers, freelancers, and hobbyists…if you’re earning money and it’s within your control, it’s a business.
  
  
• Beware the "expensive hobby" trap. If you're constantly spending and not thinking about profit, it's time to re-evaluate.
  
  
• How you introduce yourself says a lot: Are you calling yourself self-employed, a founder, a freelancer, or a business owner? That language reflects and reinforces your mindset.

Actions & Reflections for Listeners:

1. Reflect on how you define what you do: Is it a business, hobby, or side hustle in your mind and why?
   
   
2. Audit your mindset: Are you holding yourself back by not owning the title “business owner”?
   
   
3. Ask yourself the big question: Where do I want this to be in 1, 2, or 5 years?
   
   
4. Track your numbers: Are you making money, or just spending? Start treating your business like a business.
   
   
5. Pay attention to how you introduce yourself: Try using “I run my own business” and notice how that shifts the conversation and your confidence.

🔗 Links & Resources:

💥 The £99 (or Less) Offer Idea Generator Prompt
Plug this prompt into ChatGPT and get 5 low-ticket offer ideas your audience will actually want to buy.

https://info.simplifybusinesssuccess.com/free-01

Want support building your business without the overwhelm?Check out our Business Builder here:

https://info.simplifybusinesssuccess.com/free-02

☎️ Join our free bi-weekly 'don't ask google, ask us' call where we can help you first hand move the needle in your business.

https://info.simplifybusinesssuccess.com/dagau-425226

📱 Connect with us on Socials:

https://www.instagram.com/simplify.business.success
https://www.facebook.com/simplifybusinesssuccess
https://www.linkedin.com/company/simplify-business-success/

🎥 Subscribe to our YouTube Channel:

https://www.youtube.com/@SimplifyBusinessSuccess

Final Thought:

Hit Follow now and join us each week for the strategies,...