What makes someone truly care about their work, their team, or even you? In this episode, I sit down with Zach Mercurio, one of the world’s leading experts on the science of “mattering.” We unpack why nothing can truly matter to someone unless they first feel that they matter to you — and how that insight can transform relationships, leadership, and client trust. Zach shares fascinating research, relatable stories, and practical scripts for showing others that they’re seen, heard, and valued in both professional and personal settings.

We dig deep into the “why” behind mattering and move into the “how” with clear, repeatable steps you can use to create more meaningful connections in every interaction. From client relationships to internal teams, you’ll walk away with concrete ways to build trust, loyalty, and genuine engagement that scales.

Topics We Cover in This Episode:

• Why being a “good person” isn’t enough to make people feel cared for

• The three key practices of mattering — noticing, affirming, and needing

• How small interactions shape trust and loyalty more than big gestures

• Practical questions that make others feel seen and heard instantly

• Why documenting details can help you build stronger relationships at scale

• How to give feedback that inspires change instead of resistance

• The psychology behind making people feel indispensable

• How “co-creating” with clients or colleagues increases buy-in and results

If you’re ready to level up your relational skills and make every connection count, don’t miss this one. Zach’s frameworks are simple, science-backed, and deeply human — and they’ll change the way you lead, sell, and communicate. Check out his book The Power of Mattering and visit thepowerofmattering.com for free self-assessments and templates. Then tune in and start practicing the small moments that make the biggest difference.

Resources Mentioned:

Connect with Zach on LinkedIn: https://www.linkedin.com/in/zachmercurio/

Visit Zach’s Website: https://www.zachmercurio.com/the-power-of-mattering/

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Get the Supplemental materials for Give to Grow

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How do you know when your community is fueling your growth or when it’s quietly working against you? In this episode, I sit down with Ryan Hamilton, author of The Growth Dilemma, to unpack the hidden dynamics of communities and client segments. Ryan shares fascinating research and real-world stories that reveal why growth isn’t just about gaining more customers. It’s about managing the relationships between them. We explore how brands can scale in a way that sparks connection, avoids conflict, and builds exponential value.

From Nike to Carhartt to professional services firms, we dig into the practical and sometimes surprising lessons leaders can apply across industries. We also discuss the four relationship types that exist within every client base and why recognizing them can make or break your growth strategy. If you’ve ever wondered why some communities thrive while others implode, this conversation will give you the insight (and the courage) to approach growth differently.

Topics We Cover in This Episode:

• Why traditional customer growth strategies leave hidden risks on the table

• How separate vs. connected communities can completely change your outcomes

• The one factor that turns leaders into magnets for followers (and what happens when you lose it)

• Why not every client mix is healthy and the danger of drifting into incompatibility

• A surprising “matrix” tool that helps you map out community dynamics

• How small, intentional moves can unlock exponential connections

• The unseen ways conflicts inside a community can erode your brand

• What brands like Nike, Carhartt, and Supreme teach us about scaling without losing credibility

Ready to rethink growth? Tune in now and discover how to identify the communities you’re really building and how to align them for long-term success. And if you found value in this conversation, don’t forget to share the episode and leave a review so more people can discover the insights inside The Growth Dilemma.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Connect with Ryan on LinkedIn

Connect with Annie on LinkedIn

What does it really mean to lead with respect and how can it transform the way we work, connect, and grow? In this episode, I sit down with Marcy Syms, trailblazing business leader, author of Leading with Respect, and former president of the New York Stock Exchange. Marcy shares how respect goes far beyond a “soft skill” and becomes the foundation for trust, productivity, and lasting relationships. Together, we explore how empathy, compassion, and authenticity weave into leadership and why these qualities are essential to success in both business and life.

We also dig into Marcy’s experience building Syms into a nationally recognized retailer, her innovative approach to hiring and training, and the intentional choices she made to buck industry trends by putting people and values first. Her stories and insights reveal how respect shows up in the smallest details, like eye contact, listening, follow-through, and in the biggest decisions that define culture and legacy.

Topics We Cover in This Episode:

• Why respect is the ultimate driver of productivity

• The role of empathy vs. compassion in authentic leadership

• How rethinking “salespeople” as “educators” transformed a retail giant

• The surprising power of going against industry norms

• A hiring test that reveals if someone is “selfish or other-ish”

• The leadership principle Marcy never compromises on

• How reading the room can shape influence and connection

• What Marcy looks for when choosing who to work with

If today’s conversation with Marcy inspired you, don’t stop here. Grab a copy of her book Leading with Respect and explore how these timeless lessons can reshape your approach to leadership, relationships, and results. You can also connect with Marcy directly at marcysyms.com or on LinkedIn. And if you enjoyed this episode, the best way to support the show is to leave a short and thoughtful review. It only takes a moment, but it helps more people discover these conversations.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Grab a Copy of Marcy’s Book

Check Out Marcy’s Website

Connect with Marcy on LinkedIn