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The Naughty & Nice List of Real Estate in 2025...

aka The massive Agent Christmas Special 🎄

This week, I'm giving you the real estate naughty and nice list of 2025.

Real people, real behaviors, and real business moves that either helped agents win this year, or quietly held agents back.

I also share a powerful Christmas Eve closing story that explains why thoughtfulness beats expensive gifts, why clients remember how you make them feel, and how small intentional actions can lock in loyalty for years.

In this episode, you'll learn:

• Why chasing shiny objects keeps agents stuck in the same place
• Which agents are quietly putting themselves in a position to win
• Legacy brokerages that refused to adapt and paid the price
• Why waiting for lower rates was a losing strategy
• How systems, content, and brand building separated winners from everyone else
• The danger of blaming the market instead of owning your outcomes
• Brokerages that over-extracted while under-delivering
• The rise of agent-led communities and events that actually create growth
• Law firms attacking commissions while demanding 10x the commission themselves
• A few very personal additions to my own naughty & nice list this year

This episode is part reflection, part accountability, and part wake-up call heading into 2026.

If you want next year to look different, this one is worth your time.

🎁 Christmas Gift to Yourself

I’m hosting a free masterclass showing agents how to build a client-generating machine that produces five or more closings every month without buying leads.

Register at www.ClientsFromSocial.com

Merry Christmas.

I’ll see you next year with Episode 419 on New Years Day!

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RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

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