AI can make real estate agents faster, more efficient, and better prepared; but it can't replace the expertise, judgment, relationships, and responsibility that come with being a licensed real estate professional.

James Dwiggins and Keith Robinson sit down with Mark Hall, president of Atlanta Communities, for a conversation about leadership, training, technology, and why real estate remains a people business. Drawing on his eight years in the Marine Corps, including service during the Gulf War, Mark explains why confidence comes from preparation and why attending training isn't the same thing as actually training for the situations agents face every day.

They also explore how Mark helped lead an independent brokerage with more than 2,100 agents and approximately $4 billion in sales volume, why Atlanta Communities has maintained the same split structure since 2009, and how agents should approach AI without losing sight of the fundamentals.

Mark's message is simple: AI is a tool, not a substitute for your real estate license. When the noise gets louder, agents still need to do what has always driven this business; build relationships, develop their skills, work their sphere, and talk to people.

Connect with Mark on LinkedIn - Facebook and online at markhallatlanta.com

Check out Atlanta Communities on LinkedIn - YouTube - Instagram - Facebook and online at atlcommunities.com.

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This podcast is produced by Two Brothers Creative.

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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Real estate has spent years talking about transactions, market share, disruption, technology, and growth. But somewhere along the way, did the industry lose sight of the people at the center of it?

James Dwiggins and Keith Robinson sit down with philosopher, speaker, and longtime real estate industry veteran Matthew Ferrara for a wide-ranging conversation about why he believes real estate is at risk of losing its soul. Matthew explains why professionals want more than a full wallet, they want a full heart and a sense that the work they do actually matters.

They explore how division and tribalism are reshaping the industry, why leaders should be hard on problems but soft on people, and what it would take to rehumanize real estate. The conversation also tackles some of the industry's biggest debates, including consumer data, private listings, real estate portals, transparency, and whether disruption has become more important than collaboration. Ultimately, Matthew argues that the path forward starts by returning to the human equation and focusing on the people already within your sphere of influence.

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Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

At 21 years old, Debbie De Grote became the number one Century 21 agent in Los Angeles and Orange County and number three in the nation. Her secret wasn't a revolutionary marketing strategy. It was five hours of lead generation every single day.

James Dwiggins and Keith Robinson sit down with Debbie, CEO and co-founder of Forward Coaching, to unpack the discipline, routines, and accountability that separate top real estate agents from everyone else. Debbie shares how she built a business producing as many as 156 transactions a year as a solo agent, what she learned during 13 years with the Mike Ferry organization, and the lessons she's gained from more than 100,000 private coaching calls.

From prospecting and follow-up to emotional intelligence and coaching, this conversation gets to the heart of why knowing what to do isn't enough. Success comes from consistently doing the work.

Links mentioned during the episode:

Forward Coaching Negotiations Course: info.forwardcoaching.com/podcast

How I Built It Podcast: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160

Connect with Debbie on Facebook - LinkedIn

Learn more about Forward Coaching on Facebook - LinkedIn - Instagram and online at forwardcoaching.com

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jessica@inman.com

You asked for it. We delivered. Check out our new merch!
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Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

What if one of the most important relationships in a real estate transaction isn't with your buyer or seller, but with the agent on the other side?

James Dwiggins and Keith Robinson sit down with Cari McGee, team leader of the Cari McGee Team at RE/MAX Northwest in Washington, to unpack the systems and relationships behind more than 650 home sales and 270-plus five-star reviews.

Cari shares how she generates roughly 70% of her business from referrals, keeps former clients engaged through her Rockstar Rewards program, and uses consistent expectation-setting to protect both her clients and her own time. But her biggest piece of advice is surprisingly simple: treat the other agent like they're your client. Because when a transaction gets difficult, that relationship can make or break the deal.

Links mentioned during the episode:
Forever Clients: https://www.seosavvyagent.com/forever-clients

Perk Your Sphere: https://a.co/d/0aydT4qn

Connect with Cari on LinkedIn - Facebook - YouTube and online at carimcgee.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Real estate professionals help people build wealth through property every day. So why are so many of them terrible at investing for themselves?

James Dwiggins and Keith Robinson sit down with Russ Morgan, founder of Wealth Without Wall Street, to unpack the difference between earning a great income and actually achieving financial freedom. Russ explains why the optimism that makes someone a successful entrepreneur can make them a dangerous investor, why access to cash matters, and why he believes traditional retirement strategies may not be the best path toward passive income.

They also discuss mentorship, financial transparency, building an investment buy box, learning from bad investments, and creating systems that can turn active income into passive income.

Links mentioned during the episode:
Wealth Without Wall Street REIU Podcast exclusive www.wealthwithoutwallstreet.com/unfiltered

Connect and learn more about Russ on LinkedIn - YouTube - Instagram - Podcast.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
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To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
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Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Louise Phillips Forbes started her real estate career making just $8,400 in her first year. More than three decades later, she has closed over $6 billion in real estate, and she credits much of that success to a philosophy that has very little to do with chasing transactions.

James Dwiggins and Keith Robinson sit down with Louise, founder of the Louise Phillips Forbes Team at Brown Harris Stevens, to discuss why relationships, generosity, service, and authenticity have remained at the center of her business. Louise shares how she built her sphere organically, why other agents should be viewed as colleagues instead of competitors, and why treating every relationship like an opportunity for a commission can actually work against you.

They also explore how New York real estate has changed throughout Louise's 35-year career, the growing battle over private listings, balancing service with being a strong negotiator, and why even a $6 billion producer is still willing to rethink how she runs her business.

Connect with Louise on LinkedIn - Instagram (team) - Instagram (self) - Facebook and online at louisephillipsforbes.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.