『Real Estate Excellence』のカバーアート

Real Estate Excellence

Real Estate Excellence

著者： Tracy Hayes
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The Real Estate Excellence Podcast brings you real conversations with the top real estate agents, brokers, and industry leaders in Northeast Florida and beyond. Hosted by Tracy Hayes, each episode uncovers the mindset, strategies, and stories behind the most successful professionals in the business. Whether you're a new agent or a seasoned pro, you'll find the insight and inspiration you need to elevate your real estate career.2021 - All Rights Reserved 経済学
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  • Why Price Drops Kill Home Sellers: Ep 339 Marilyn Gilman

    Why Price Drops Kill Home Sellers: Ep 339 Marilyn Gilman
    2026/09/02
    Would you trust a real estate agent more if they were willing to lose a commission to stop you from making the wrong financial decision? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Marilyn Gilman. Marilyn Gilman is a Berkshire Hathaway HomeServices real estate professional whose background includes decades of exposure to real estate development through her husband's family business before she earned her own license in 2019. After spending 19 years raising her family, Marilyn entered real estate at age 50, earned Rookie of the Year recognition, sold more than $5 million during her first year, and eventually built a team with her daughter Aubrey. Her experience shaped an approach centered on relationships, listening, judgment, negotiation and putting the client's interests before the transaction. Marilyn and Tracy Hayes explore what separates successful agents from people who simply hold a license. Marilyn explains why trust must be earned, why agents need to slow clients down before they make emotional decisions, and why she will sometimes talk someone out of buying real estate. The conversation also covers pricing, appraisals, affordability, insurance, property taxes, investment properties, changing Jacksonville neighborhoods, fiduciary responsibility, working diplomatically with other agents and the importance of following up when a deal appears lost. For Marilyn, the reward comes from helping people make sound decisions while still embracing the negotiation and business side of real estate that keeps her addicted to the hustle. If this conversation helped you think differently about real estate, relationships and serving clients as a true fiduciary, subscribe to the Real Estate Excellence Podcast, share this episode with an agent who needs to hear it and follow the show for more conversations with top real estate professionals. HighlightsTop of FormBottom of Form 00:00-18:30 Building a Career Through Life Experience Starting real estate at 50Working with daughter AubreyBalancing technology and relationshipsReturning to work after raising a familyTurning life experience into real estate skills 18:30-38:11 Building Trust With Clients Why relationships drive the businessListening before giving adviceTalking buyers out of the wrong houseWhat new agents need to understandProfessional image and personal safety 38:11-01:00:33 Buyers Negotiations and Pricing Understanding what buyers really wantBalancing emotion and financial realityFinding common ground in negotiationsPricing homes for the current marketWhy every transaction requires a different strategy 01:00:33-01:13:49 The Real Cost of Homeownership Property taxes and portabilityInsurance costs in FloridaRoof age and insurabilityLooking beyond the mortgage paymentHelping buyers understand affordability 01:13:49-01:25:26 Knowing When Not to Buy When renting can be the better choiceAvoiding financial overextensionEvaluating investment properties carefullyChoosing communities around lifestyle needsComparing older and newer Jacksonville neighborhoods 01:25:26-01:38:01 Fiduciary Advice and the Real Estate Hustle Handling a low appraisalHelping buyers and sellers find common groundKeeping personalities out of negotiationsFollowing up when a deal falls apartWhy Marilyn loves the hustle and business of real estate Quotes: "We're more alike than different in general." – Marilyn Gilman "You need to figure out what you don't want to figure out what you do want." – Marilyn Gilman "I don't want on my watch someone to buy a house they really can't afford." – Marilyn Gilman "I like the helping people, like everybody probably says, but I'm really addicted to the hustle." – Marilyn Gilman To contact Marilyn Gilman, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, Facebook, and LinkedIn. Connect with Marilyn Gilman! Website: http://www.thegilmamgroupfl.com Instagram: https://www.instagram.com/Malgilman/ Facebook: https://www.facebook.com/share/19HuY5jiY6/?mibextid=wwXIfr LinkedIn: https://www.linkedin.com/in/marilyn-gilman/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #MarilynGilman #TracyHayes #RealEstateExcellence #RealEstatePodcast #JacksonvilleRealEstate #FloridaRealEstate #RealEstateAgent #RealEstateSuccess #RealEstateAdvice #RealEstateInvesting #HomeBuying #HomeSelling #RealEstateNegotiation #ClientRelationships #RealEstateFiduciary #RealEstateCareer #RealEstateTeam #PropertyInvestment #Homeownership #RealEstateHustle
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    1 時間 38 分
  • The Marketing Difference Between Listing a Home and Selling One: Ep 338 Holly Frandsen

    The Marketing Difference Between Listing a Home and Selling One: Ep 338 Holly Frandsen
    2026/08/26
    What would change in your real estate business if you stopped trying to look perfect online and focused instead on consistently showing people something genuinely useful? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Holly Frandsen. Holly Frandsen is a Northeast Florida real estate professional who co leads a team under Christie's International Real Estate and combines a marketing background with firsthand knowledge of the communities where she works and raises her three boys. Holly explains how she and her mother-in-law built a complementary partnership by leaning into their individual strengths while maintaining the same expectations for every client. She also shares how consistency, authenticity, and understanding what buyers actually want helped their social media presence grow organically and produce videos reaching tens of thousands of viewers. The conversation expands into accountability, referrals, listing preparation, hyperlocal marketing, AI, blogging, relocation, neighborhood selection, new construction, resale homes, CDD and HOA costs, pricing, and seller expectations. Holly repeatedly returns to relationships and service as the foundation of her business, noting that roughly 90 percent of their business comes from referrals and explaining why clients often begin as customers but ultimately become friends and family. If you are an agent looking to strengthen your marketing or a buyer or seller navigating Northeast Florida, listen through the full conversation and identify one strategy you can implement immediately. Follow the Real Estate Excellence Podcast for more conversations with professionals who are actively working inside the market. HighlightsTop of FormBottom of Form 00:00-12:38 Team Building and Social Media Growth Combining marketing and real estate experienceKeeping the team small for better serviceShowing up together for every clientCreating viral new construction contentTurning social engagement into real leads 12:39-24:13 Relationships Sports and Perseverance Choosing Flagler College for communityBuilding opportunities through alumni connectionsApplying lessons from collegiate soccerLearning to pivot when plans changeStaying consistent and authentic in business 24:14-40:08 Accountability Referrals and Listing Marketing Building a practical accountability groupSetting achievable monthly business goalsUsing CRM touches to strengthen relationshipsGrowing a referral driven real estate businessCreating a repeatable listing launch process 40:09-49:08 AI Blogging and Hyperlocal Marketing Learning from real buyer questionsUsing AI to identify content ideasCreating more authentic marketing contentBuilding authority through hyperlocal blogsConnecting keywords across digital platforms 49:09-1:00:05 Listing Strategy and Client Relationships Explaining the full property marketing planEducating sellers throughout the processAdjusting strategy when listings struggleDividing responsibilities within the teamBuilding stronger agent relationships 1:00:06-1:21:41 Buyers Sellers and Community Fit Helping relocating buyers choose communitiesComparing Northeast Florida neighborhoodsChoosing between resale and new constructionUnderstanding CDD HOA and monthly costsMatching pricing lifestyle and location needs Quotes: "My favorite thing about real estate truly is the people we get to meet and the relationships that we form." – Holly Frandsen "You put your blinders on and you grind, it will work." – Holly Frandsen "People really want to see real life." – Holly Frandsen "Don't always tell people what you want to hear. Tell them the truth." – Holly Frandsen To contact Holly Frandsen, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, and Facebook. Connect with Holly Frandsen! Website: https://www.frandsenteam.com Instagram: https://www.instagram.com/thefrandsenteam Facebook: https://www.facebook.com/thefrandsenteam Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #HollyFrandsen #RealEstateExcellence #RealEstatePodcast #NortheastFloridaRealEstate #JacksonvilleRealEstate #StJohnsCounty #ClayCounty #FloridaRealEstate #RealEstateMarketing #SocialMediaMarketing #RealEstateAgent #ListingAgent #HomeBuying #HomeSelling #NewConstruction #RealEstateTips #ReferralBusiness #RealEstateTeam #ChristiesInternationalRealEstate #RealEstateSuccess
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    1 時間 22 分
  • New Construction Traps, NAS Jacksonville Relocation and Northeast Florida's Master-Planned Communities: Ep 337 Angela Stancil

    New Construction Traps, NAS Jacksonville Relocation and Northeast Florida's Master-Planned Communities: Ep 337 Angela Stancil
    2026/08/19
    What would happen to your business tomorrow if you suddenly could not personally handle every task you handle today?? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Angela Stancil. Angela Stancil is a Northeast Florida REALTOR whose career began in education, first in the classroom and later in school administration, before an unexpected relocation to Florida opened the door to real estate. Working behind the scenes with Team Davidow gave Angela an unusual introduction to the industry. Instead of beginning by chasing transactions, she first learned operations, client communication, negotiation, marketing, organization, and the systems that make a productive real estate business work. Angela shares how relationships became the foundation of her business and why listening carefully to buyers and sellers creates better outcomes than simply trying to make a sale. She explains the importance of consultations, transaction support, assistants, CRMs, customer appreciation events, vendor relationships, and delegation. Her experience also demonstrates why a business needs systems strong enough to continue when life becomes unpredictable. Angela's story ultimately shows that sustainable success comes from relationships, preparation, communication, and building a business that does not depend on one person doing everything. If you are building a real estate career, take Angela's advice seriously. Strengthen your systems, stay connected with your clients, delegate the work that keeps you away from relationships, and build a business capable of serving people consistently through every season. HighlightsTop of FormBottom of Form 00:00-24:46 From Education to Real Estate Angela's career in teaching and school administrationRelocating from North Carolina to FloridaMeeting Amy Davidow through relocationLearning real estate from the back endGrowing from open houses into millions in production 24:46-42:34 Systems Delegation and Client Service Building systems that allow agents to growHiring an assistant and delegating repeatable tasksUsing client events and local businesses to stay connectedHiring transaction support before marketing supportUsing AI to simplify client communication 42:34-56:16 Relationships Team Culture and Cancer How Angela's own relocation shaped her client experienceApplying lessons from education to real estateBuilding an all for one team cultureKeeping the business running through cancer treatmentUsing the CRM team and systems when she could not work fully 56:16-01:05:06 Relocation and Northeast Florida Expertise Helping military families with PCS relocationsBalancing commute schools work and lifestyleComparing Shearwater Silverleaf Rivertown and other communitiesUsing area tours to help families make decisionsEducating buyers about future roads schools and community changes 01:05:06-01:19:09 New Construction and Lifelong Clients Evaluating how long buyers plan to stayUnderstanding builders products and future phasesUsing multiple inspections in new constructionMatching communities to family activities and lifestyleMaintaining vendor connections long after closing 01:19:09-01:24:45 Current Market Challenges and Choosing the Right Agent Setting realistic seller pricing and timing expectationsHelping buyers understand available negotiation optionsChoosing an experienced new construction agentAsking builders lenders and insurance questionsUsing better questions to make more informed real estate decisions Quotes: "Tell me more. What's your end goal? How can I get you there?" – Angela Stancil "Our goal is not to make decisions. The buyer or the seller is the one making the decisions, but we are to lay out pathways." – Angela Stancil "The lender on the buy side and the title company on the sell side literally can make or break a deal." – Angela Stancil "The building blocks and the foundation of your business are so much more important than your business card." – Angela Stancil To contact Angela Stancil, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, and Facebook. Connect with Angela Stancil! Website: https://www.teamdavidow.com Instagram: https://instagram.com/angelastancilrealtor Facebook: https://facebook.com/teamdavidow Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #AngelaStancil #RealEstatePodcast #TeamDavidow #ColdwellBankerVanguard #NortheastFloridaRealEstate #JacksonvilleRealEstate #FlemingIslandRealEstate #ClayCountyRealEstate #StJohnsCountyRealEstate #FloridaRealEstate #RealEstateAgent #RealEstateSystems #ReferralBusiness #RealEstateMarketing #ClientRelationships #RealEstateCareer #RealEstateSuccess #RealEstateTips #RealEstateLeadership
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    1 時間 25 分
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