『Real Estate Branding, Viral Marketing & No Fluff Content Strategy』のカバーアート

Real Estate Branding, Viral Marketing & No Fluff Content Strategy

Real Estate Branding, Viral Marketing & No Fluff Content Strategy

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概要

 Are you missing out on 90% of your potential business because you're afraid to show your face on social media? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amy B. Cotney, a real estate powerhouse who's turned her authentic personality into a thriving brand online. With over 300,000 followers on Instagram and more than 1.3 million on TikTok, Amy breaks down the real ROI of social media for agents and why being yourself is your biggest marketing weapon. From humble beginnings and mistakes to landing $4 million listings off a Jet Ski video, Amy's journey is as inspiring as it is practical. Amy explains how being consistent, ditching perfection, and tapping into your community can organically grow your business. She shares her branding secrets (hello, orange fridge and pink sweaters), talks openly about the criticism she's faced, and reveals the real secret behind content that converts — connection, not clicks. If you've ever been stuck wondering what to post or if social media even works, Amy proves it's not just possible, it's powerful. Ready to stop overthinking and start building your brand? Highlights: 00:00 - 10:15 The Power of Consistency in Social Media Why social media works like the gymGetting over the fear of showing your face90% of Amy's business comes from socialFrom baby agent to top producerPerfection is the enemy of posting 10:16 - 21:30 Building Influence Through Authenticity Being relatable vs. being polishedHow her audience grew to recognize her voiceSharing daily posts at 6:30 AMCreating community trust through videoMarketing as a daily discipline 21:31 - 34:50 Amy's Backstory Her pivot from apparel to real estateEarly grind and learning self-disciplineWhy coaching programs didn't work for herMentorship and first brokerage experienceAdvice for new agents and choosing the right brokerage 34:51 - 47:30 From Orange Fridge to Luxury Homes Using color, wardrobe, and props as brand signalsTikTok growth and audience expectationsDropping the wine content to grow serious businessThe psychology of being memorableAdapting your style for luxury clients 47:31 - 58:00 Turning Videos into Listings The $4M listing from a WaveRunner videoFacebook vs. Instagram vs. TikTok strategiesCustomizing content per platformWhy Facebook is hyperlocal goldCreating lifestyle video tours 58:01 - 1:12:40 Content Creation, Tools, and Staying Authentic Managing multiple platforms with purposeShould you post the same video everywhere?Organic calls to action vs. automationStirring the pot to drive engagementLeveraging your voice and personality in marketing 1:12:41 - 1:21:58 Listings, Brand Power, and Final Advice Using social media stats to win listingsWhy numbers matter in a pitchKnowing your ideal clientLoving the process even on tough daysAmy's final thoughts on joy, work ethic, and being "one-take Amy" Quotes: "It doesn't have to be perfect. Just post it. Just go." – Amy B. Cotney "You are your own brand. Be unapologetically you." – Amy B. Cotney "People want to work with someone real, not someone perfect." – Amy B. Cotney "Marketing is my jam, it's what gets me up at 3:30 in the morning." – Amy B. Cotney To contact Amy Cotney, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok. Connect with Amy B. Cotney! Website: https://amybcotney.com/ Instagram: https://www.instagram.com/sweethomeauburnal/ Facebook: https://www.facebook.com/sweethomeauburnal YouTube: https://www.instagram.com/sweethomeauburnal/ TikTok: https://www.tiktok.com/@amybartoncotney Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstateMarketing #SocialMediaForRealtors #AmyCotney #RealtorBranding #InstagramRealtor #TikTokRealEstate #RealEstateInfluencer #AuthenticMarketing #OneTakeAmy #LuxuryRealEstate #RealEstateTips #RealtorLife #SocialMediaStrategy #VideoMarketing #ListingVideos #ContentMarketing #ReBarCamp #RealEstateExcellence #WomenInRealEstate #CommunityMarketing
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