In this episode, the guys dive into the value and challenges of using social media as a tool for real estate developers and business owners. They explore platforms like LinkedIn and Instagram for networking, marketing, and building trust with clients, subcontractors, and investors. While acknowledging the time commitment, creative fatigue, and risks—such as public scrutiny or attracting critics—they highlight the strong return on investment, especially in terms of visibility and credibility. The episode underscores that thoughtful, authentic content can elevate your reputation, grow your network, and ultimately help your business succeed.

In this episode, Marc discusses his preparation for a talk at Northeastern University by reflecting on his path into real estate development. The guys then discuss the importance of patience, gaining hands-on experience, and building specialized knowledge before trying to lead large projects. Key topics include how to raise capital, assemble a reliable team, and creatively enter the market through strategies like house hacking or using first-time homebuyer programs. The episode emphasizes responsible investing, avoiding shortcuts, and understanding real estate as a long-term, risk-bearing commitment.

In this episode of the Real Estate Addicts podcast, the hosts are joined by real estate agent Sam Reifman-Packett, who discusses his journey from aspiring musician to top-producing agent in Boston. Sam shares how he leveraged social media—particularly Instagram—to authentically connect with clients and grow his business, eventually generating millions in sales annually. The conversation also delves into challenges with new construction, the importance of agent experience in shifting markets, and current buyer preferences like moody design trends and functional flex spaces. The episode wraps up with insights on industry changes post-NAR settlement and the evolving expectations between agents, clients, and developers.