In this episode, I sit down with Jayson Flory, CEO of Turn the Key Real Estate, to discuss how AI is helping agents market listings more effectively by identifying the right buyers before a home ever hits the market. Jayson shares how his team uses AI to build detailed buyer personas that shape every aspect of a listing's marketing, from video scripts and social media campaigns to advertising, landing pages, and SEO.

We also explore AI-powered content creation, automation workflows, and why targeting the right audience is far more valuable than simply generating more exposure. Jayson offers practical examples of how agents can use AI to improve listing presentations, maximize their marketing budget, and create a more personalized experience for both buyers and sellers.

Whether you're just getting started with AI or looking to take your marketing to the next level, this episode provides practical strategies you can implement immediately to attract the right buyers and win more listings.

Guest: Jayson Flory

IG: https://www.instagram.com/stories/owningsacramento/

Jayson's book: https://a.co/d/01PwOJYA

Resources Mentioned:

Sell It Like Serhant by Ryan Serhant - https://a.co/d/09BWvZY6

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Rajeev's Resources:

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, Matthew Walker from Homes.com joins me to explore how artificial intelligence is transforming the way consumers search for homes and how agents can benefit from this new generation of AI-powered search experiences. Drawing on nearly a decade of helping real estate professionals grow their business, Matthew shares how AI is making home search more natural, conversational, and personalized.

The conversation dives into the development of Homes AI and how it allows buyers to search using everyday language instead of traditional filters. Whether it's finding a home near a favorite destination, a shorter commute, great schools, or specific neighborhood amenities, Matthew explains how AI can better understand the context behind a buyer's lifestyle and surface more relevant results. He also discusses how Homes AI combines conversational search with Homes.com's extensive property and neighborhood data to create a richer search experience.

Guest: Matthew Walker

LinkedIn: https://www.linkedin.com/in/matthewwalkersalescoach/

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Rajeev's Resources:

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, Rajeev Sajja sits down with Matthew Rathbun, Executive Vice President of Coldwell Banker Elite, to discuss how agents can move beyond experimenting with AI and begin integrating it into every part of their business. As both a producing agent and brokerage leader, Matthew shares practical strategies for using AI to improve productivity, strengthen decision-making, and create better client experiences.

Matthew explains how he relies on AI in three distinct roles: as a thought partner to challenge ideas, an augmenter to improve the quality of his work, and a coach to help prioritize tasks, manage information, and stay focused throughout the day. He also shares how voice conversations with AI have become his primary way of working, making AI a natural extension of his daily workflow rather than just another software tool.

The conversation explores practical AI workflows for creating listing marketing, producing video content, developing educational materials, writing company policies, and generating hyperlocal content that builds trust with consumers. Matthew also shares several of his favorite AI tools and explains why building repeatable workflows is far more valuable than chasing the latest AI app.

Rajeev and Matthew also discuss the importance of curiosity, continuous learning, and looking beyond the real estate industry for ideas that can be adapted to create a competitive advantage. Their message is clear: AI doesn't replace expertise, it amplifies it for professionals who are willing to learn and experiment.

Resources Mentioned:

• Building a Story Brand by Donald Miller

• WisprFlow

• NotebookLM

• BigVu

• Canva

• Fotello

• Tripo

• HiDock AI Notetaker

Guest: Matthew Rathbun

Website: https://www.matthewrathbun.com/contact_matthew_rathbun/

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Rajeev's Resources:

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe