Read the Room: How Industry and Physicians Actually Work Together
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Read the Room: How Industry and Physicians Actually Work Together
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In this episode of Blue Collar ICs, the conversation goes beyond devices and data to tackle one of the most misunderstood parts of interventional cardiology: the physician–industry relationship.
Bill Dixon, Brian Brown, Todd Fuller, and Jordi Colada are joined by industry veterans Jessica McCormick and Reid Rucker for a candid discussion on what actually builds trust in the cath lab—and what gets reps quietly shut out. From emotional intelligence and timing to quotas, pressure, and reading the room, this episode breaks down the unwritten rules that define successful collaboration.
The group dives into the differences between pharma and device culture, common mistakes on both sides of the table, and why adding value—not selling—earns long-term credibility. Honest stories, sharp humor, and real-world lessons make this a must-listen for physicians, reps, and anyone navigating high-stakes procedural medicine.
Blue Collar IC_s 2-4-26
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