You can set the goal.

But your team decides whether it actually goes anywhere.

Your team will develop a mindset, quickly, in some cases instantly. It’s powerful. Does your team believe in your goals, and do they buy in that they can make it happen?

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Derek Neiding, Vice President of Sales at Razorleaf, to talk about team buy-in. Or the lack thereof.

Most leaders face this, even when it’s not said out loud: the “we’ve never done that before” mindset. Negativity spreads faster than belief, and strong teams can fall apart when leadership hesitates.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

–People need to see themselves in the goal to generate buy-in

–“We’ve never done it before” is one of the most dangerous mindsets in growth

–Negative thinking spreads quickly and often starts at the leadership level

–Goals tied to people (families, careers, futures) carry more weight than

–Mindset drives execution more than tools, systems, or strategy

–Growth often requires stepping into work you haven’t done before

–Strong culture can either reinforce belief or quietly erode it

–Sales teams will default to the path of least resistance without a strong “why”

–The best leaders create ownership before they create expectations

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Helpful Links:

Derek Nieding, VP of Sales, Razorleaf Corporation: www.razorleaf.com

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/