Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.

Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.

In this panel, ecommerce leaders discuss the operational capabilities that are critical to global commerce success.

Panelists:

1. Alister Hewitt, Director of Technology & Operations at Rat & Boa
2. Sara Gomes, Ecommerce Manager at Studio Nicholson
3. Ross Allsop, Global Brand Advisor, Swap Commerce.

Key discussion points:

• Maintaining brand integrity as you expand globally.
• Managing growth in the US through turbulent times.
• Strategies to smooth operations for handling returns.
• How operational inputs can improve the front-end customer experience.
• Keeping brand control & authenticity across agentic journeys.

View all Pulse panels.

About Pulse

Pulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.

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Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.

Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.

In this panel, Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of using promotions strategically to drive positive results and minimise unnecessary margin erosion.

Key discussion points:

• Understanding the damage promotions can have on brands
• Knowing when a promotion should be used & why
• Using data to improve targeting
• Personalisation in performance marketing - using promotions more effectively

Visit insidecommerce.fm to access the full Pulse panel series.

About Pulse

Pulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, ex Gymshark CEO Steve Hewitt, now founder of Whanau Advisory, talks about the economics of scale. Steve joined Gymshark when it was at £5 million revenue, and oversaw its rapid growth to £500 million +, leading the business through investment and a £1 billion+ valuation. He talks about their four buckets for success:1. What's the brand's purpose?2. Who does it exist for?3. What is the brand's value set?4. What is the business model and how scalable is it?He explores the dynamics of investment and how investors evaluate the investment potential for ecommerce brands.It's an incredible opportunity to get expert advice from a seasoned ecommerce executive who understands the commercial dynamics of growth and investment.About PulsePulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing.It takes place over 2 days every year in London, UK, with it sister New York event in September.