Here's why you should listen to this podcast...

25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you're not focusing on accessibility, you're leaving money on the table as an ecommerce brand.

Chapters:

• [00:30] Introduction to Web Accessibility
• [06:00] Understanding the Economic Impact
• [13:00] Legal Implications and Compliance
• [21:15] Practical Steps for Accessibility
• [29:45] Tools and Resources for Testing
• [36:00] Future of Accessibility in Digital Commerce

Investment in accessibility can deliver an ROI

Building accessible websites is not just a moral & legal obligation but a strategic business move. In this podcast, we explore the criticality of web accessibility, revealing how it can significantly boost your ROI.

Join us and web accessibility expert Bet Hannon, CEO of AccessiCart, to learn about the tangible benefits of making your website accessible to all users, and how this inclusivity translates into better user experience and increased conversions.

What you'll learn:

• The impact of web accessibility on business success.
• Practical steps to enhance your website's accessibility and the potential financial gains from doing so.
• Actionable insights and real-world examples that demonstrate the power of inclusive design.

Key discussion points:

• The broad impact of web accessibility on user experience and ROI.
• The evolving landscape of accessibility legislation in the US and EU.
• Real-life examples of businesses that have benefited from accessible design.
• he role of automated and manual testing in identifying accessibility issues.
• Legal implications and the cost of non-compliance with accessibility standards.
• How to calculate the ROI of accessibility improvements.
• The importance of accountability and ownership in implementing accessibility.
• Tools and resources for starting your accessibility journey. & auditing websites.

👌 Join 2,000+ digital professionals - subscribe to our newsletter here: http://eepurl.com/gJFLtj

Decoding Shopify's Strategic Shift: What It Means for Merchants

In Gartner's recent Magic Quadrant, Shopify has gained significantly in Execution and Vision. Whilst analyst reports shouldn't be seen as definitive, what's interesting is charting Shopify's fast ascent from challenger to leader.

In this podcast, James & Paul look at the key strategic developments in 2025 that have fuelled this shift, and explore what they reveal about Shopify's direction of travel, as well as the implications for ecommerce teams.

As Shopify continues to solidify its position as a market leader, understanding its strategic direction is crucial for businesses looking to leverage the platform effectively, as well as deciding if it's the right platform to bet on.

What you'll get from the pod:

Insightful analysis: get a deeper understanding of Shopify's strategic moves and how they impact the ecommerce landscape.

Expert opinion: hear from industry experts as they dissect Shopify's latest initiatives.

Actionable takeaways: discover practical insights that can help you leverage Shopify's capabilities.

Key discussion points:

AI and automation: Shopify's focus on AI capabilities aims to enhance automation and self-service, offering merchants new ways to streamline operations and improve customer experiences.

Atlas AI store builder: empowers merchants to build stores with minimal developer support, expanding accessibility and innovation in store creation.

Data strategy: Shopify's first-party data strategy is set to benefit advertising and customer insights, providing merchants with valuable data to drive decision-making.

Payment focus: The integration with Lovable highlights Shopify's commitment to securing payment processes and enhancing brand awareness.

Get James & Paul's informed perspective on how Shopify's strategic direction impacts your business.

Key chapters:

• [00:30]- Introduction to Shopify's Strategy
• [03:30]- AI and Automation in Shopify
• [10:00]- Atlas AI Store Builder
• [16:00]- Shopify's Data Strategy
• [22:00]- Why Invest In Lovable?
• [28:00]- Omnichannel Experience

Navigating the Tech Landscape: A Guide for Growing Ecommerce Businesses

Choosing the right technology can make or break your business as it scales. This episode delves into the critical decisions ecommerce leaders face when selecting tech solutions that align with their growth strategies.

Our guest, Lauren Muir, was the Head of Ecommerce at Oh Polly as it grew to £130m+ in online sales. She's seen first hand the challenges in selecting the right tech to enable growth, and has practical advice based on experience of solving these problems.

Understanding how to leverage technology effectively is key to staying competitive and meeting customer demands.

Why listen?

• Insights from two industry experts on the latest tech trends.
• Learn how to evaluate technology options that fit your business needs.
• Discover strategies to future-proof your eCommerce operations.

Key Discussion Points:

• Understanding the tech needs of a growing business: explore how technology requirements evolve as an ecommerce business matures and the importance of aligning tech choices with business goals.
• Evaluating tech solutions: criteria for selecting the right technology, including scalability, integration capabilities and cost-effectiveness.
• The role of data: how data-driven decision making can enhance customer experience and drive growth.
• Balancing innovation & stability: the challenges of adopting new technologies while maintaining operational stability.
• Future proofing your tech stack: tips on building a flexible tech infrastructure that can adapt to future challenges.

Tune in to help your ecommerce business make the right technology choices and plan for sustainable growth.

Chapters:

• [00:30] Introductions & Lauren's Ecommerce Journey

• [06:30] How Brand Maturity Impacts Tech Decisions
• [09:30] The Pros & Cons of App Stacks
• [19:00] Evaluating Technology Solutions
• [28:00] Considerations forAnalytics and Customer Experience
• [37:00] Balancing Innovation, Performance and Stability
• [46:00] Future-Proofing Tech Stacks
• [56:00] Conclusions

Subscribe to get the latest trends and insights in ecommerce direct to your inbox: ⁠⁠http://eepurl.com/gJFLtj⁠