*** the sound balance is a bit off on this episode and we couldn't resolve it in editing - apologies!

Shopify's bi-annual Editions launch is a key industry event that generates a lot of buzz.

Learn about the latest developments from Shopify's winter editions with Ben Homer, Senior Solutions Engineer at Shopify.

The discussion centers around the transformative impact of AI and agentic commerce on the platform, highlighting Shopify's commitment to enhancing both user and developer experiences.

Why listen:

• Get insights into Shopify's strategic direction
• Understand the potential of AI in commerce
• Learning about new tools that democratise business capabilities.

Key discussion points:

• Shopify's AI integration: explore how Shopify is leveraging AI to enhance platform capabilities, including the rollout of agentic commerce tools like Sidekick.
• Catalogs API Access: learn about the new access for developers to Shopify's catalogs API, enabling innovative tooling and expanded commerce capabilities.
• Pulse and SimGym: discover how these tools are democratising data-driven insights and testing, making advanced capabilities accessible to businesses of all sizes.
• Future of Shopify Flow: understand the potential of Shopify Flow in automating complex tasks and enhancing operational efficiency.
• Tinker and A/B Testing: get a glimpse into upcoming tools designed to simplify content creation and enhance hardware connectivity for Shopify users.

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce and SCAYLE Commerce Engine for a fireside chat on what’s happened in Q2 2025.

Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them about their strategic and product focus.

For this episode, we tackle three key strategic questions:

1. How have the vendors seen the platform market evolve in 2025, and what tech trends are they focused on?
2. Strategic direction of travel - what's shaping their current business strategy & why?
3. Product roadmap - key releases from Q2 2025, what they mean for retailers.

Timings:

• [01:50] Remarkable Commerce
• [23:45] Centra
• [41:00] BigCommerce
• [1:02:35] Commerce Layer
• [1:17:10] Shopify
• [1:36:00] Scayle Commerce Engine

This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt.

With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.

Key reasons to listen:

• Expert insights: gain valuable knowledge from Josh, who has worked with globally recognised brands like Doc Martens and Mulberry.
• Latest trends: understand the current trends in performance marketing, including the shift towards profitability and the importance of data-driven decisions.\
• Technology advice: learn about Northbeam's new deal with Google, providing 30-day impression data, a game-changer for marketers.

Key discussion points:

• The evolution of Black Friday from a weekend event to a month-long shopping period.
• The importance of measurement tools like Triple Whale and Northbeam in understanding customer journeys and optimising ad spend.
• The role of geo-based testing in enhancing brand awareness and measuring incremental ROI.
• Strategies for leveraging customer lifetime value (LTV) to drive profitability.
• The significance of aligning KPIs across teams to ensure cohesive marketing strategies.

Josh emphasises the need for brands to focus on tangible profitability and to use 3rd party tools effectively. For example, with the introduction of Northbeam's 30-day impression data, marketers can now gain deeper insights into customer interactions, paving the way for more informed decision-making.

Tune is for your roadmap to navigating the complexities of digital marketing.

Chapters:

[00:30] Introduction to Performance Marketing Trends

[03:15] Black Friday Insights and Retail Trends

[06:05] Shifts in Consumer Behaviour and Discount Strategies

[09:50] The Importance of Measurement in Marketing

[12:30] Evolution of Measurement Tools and Technologies

[15:25] Understanding Customer Lifetime Value (LTV) and CAC

[18:35] Geo-Based Testing and Incrementality

[21:10] The Role of Third-Party Tools in Measurement

[24:20] The Future of Measurement in Performance Marketing