『Raw Material』のカバーアート

Raw Material

Raw Material

著者： Jamie Marzilli
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Raw Material is about the people behind the parts. The owners, machinists, operators, builders, and problem-solvers who carry the weight, make the calls, fix the messes, and keep the work moving. This podcast gets into the pressure, the failures, the lessons, and the wins that come with life in manufacturing. No fluff. Just real conversations about pushing people, not buttons.2026 Jamie Marzilli 経済学
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  • 9. Two Shades of Turquoise: Both In Spec, Both Rejected

    9. Two Shades of Turquoise: Both In Spec, Both Rejected
    2026/09/04

    It's been a rough couple of months in the shop. This isn't a blame session, it's a post mortem. Two things went wrong at the same time. One of them was on us. One of them wasn't. Both are worth understanding, because I'd bet at least one of them is sitting inside your company right now, just waiting.

    The first one was an ownership gap. A handful of staffing decisions that each made sense on their own stacked up and left a hole nobody was standing in, and a daily quality check quietly stopped happening. We knew what needed to be done. We knew how to do it. We never said how often, or who owned it. That's the whole failure.

    The second one wasn't about how we made the part at all. We've got parts that pass every spec on the print, the customer agrees they pass, and the customer still can't use them. That's the conversation nobody wants to have out loud, so I'm having it here. I walk through both failures, what they cost us, and the three changes we made so neither one can happen the same way twice.

    What's Covered in this Episode
    • (0:00) Whose fault is it when engineers tighten tolerances instead of doing the functional design work
    • (0:45) Two long term jobs, two failures at once, and only one of them was on us
    • (2:14) The staffing moves that left our quality department fragile, and the five whys that found what actually broke
    • (4:34) Part A: a failure with time-blocked accountability and in-process checks
    • (5:40) Part B: A customer rejecting parts against a revision they never sent us
    • (7:42) Sign up for the machine giveaway sponsored by DN Solutions and Kennametal
    • (8:27) Two shades of turquoise (parts may pass every spec and the customer still rejects it)
    • (12:16) Work on a solution with your customer that is mutually beneficial
    • (13:58) What we learned from part A and part B
    • (14:40) An investment in ProShop ERP is an investment in your business
    • (16:16) What we changed: Better systems and time blocking based on roles
    • (17:49) What we’re still working on: quarterly system reviews
    • (18:37) We're not qualified because of titles, we're qualified because we have scars
    Resources Mentioned
    • MakingChips Machine Giveaway
    • IMTS
    • Hennig
    • ProShop ERP
    • DN Solutions
    • Kennametal
    Connect with Jamie Marzilli
    • Connect with Jamie on LinkedIn
    • Marzilli Machine
    • MakingChips
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    19 分
  • 8. Buy the Shop Now or Go Work in One First?

    8. Buy the Shop Now or Go Work in One First?
    2026/08/21

    Tom Brown came back for round two, and this time we tackled the question that could change everything: Should he buy a machine shop now, or go work in one first?

    He has his eye on a highly certified, 40-person shop serving prime customers, but buying it means taking on serious financial and operational risk. We break down what actually matters before signing: quality systems, tribal knowledge, employee retention, training, customer health, and whether the business can survive losing key people.

    I also challenged Tom on his lack of technical experience and shared a cautionary story about a shop that unraveled after one critical employee left.

    I wasn't trying to talk him out of buying a shop. I wanted to see if he could be talked out of it.

    He didn't budge. That's why I think he's got a shot.

    What's Covered in this Episode
    • (1:08) Why Tom sees trade shows as his fastest way to add value
    • (2:15) Cobots versus caged robots
    • (3:53) Manufacturers reps, veteran owned status, and the ISO 9001 and AS9100 wall to climb
    • (6:01) Quality management versus quality control (and why customers care about your systems)
    • (7:40) Why you need to check out the Hennig Workflow Automation System
    • (8:31) How much capital you can raise decides everything about the deal you get
    • (10:38) Family culture, and why I’m considering slowing our growth rate
    • (11:15) The SBA caps manufacturing loans (and where to cap your spend)
    • (15:53) Why I would rather make parts than run the business
    • (18:24) What happens to guys who retire and stop
    • (19:49) Why the shop runs on teaching, not on yelling
    • (21:42) Can you succeed in this without coming up as a machinist?
    • (22:48) Head to the IMTS Industrial AI Conference, Wednesday, September 16
    • (23:38) The reshoring debate: tariffs, raw material, and the supply chain we never built
    • (26:50) Local labor rates, global competition, and why no other trade has to do this
    • (28:23) Venture capital is all over manufacturing: here's why
    • (29:40) My job is to make you wonder if you’re doing the right thing
    • (33:36) Create inspection plans without manual data entry with Ground Control
    • (34:16) Tribal knowledge, why we haven't been back to the moon, and going paperless
    • (35:55) The indicators that actually matter: turnover, training, days to pay, bankable customers
    • (37:45) The stamping shop that lost one key employee and went out of business
    • (39:10) De-risking the buy, building redundancy, and being first in and last out
    Resources Mentioned
    • Hennig Workflow Automation System
    • IMTS Industrial AI Conference
    • Ground Control
    • ProShop ERP
    • MakingChips Machine Shop MBA
    • The Goal by Eliyahu Goldratt
    Connect with Tom Brown
    • Connect with Tom Brown on LinkedIn
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    42 分
  • 2. Why Your Shop's Website Isn't Making You Money

    2. Why Your Shop's Website Isn't Making You Money
    2026/05/29
    Most machine shop websites suck. Not because they look bad. Because they don't understand how manufacturing buyers actually think. In this episode of Raw Material, I sat down with Mark Manuel, better known as "The Industrial Ambassador," and we got into something that honestly doesn't get talked about enough in this industry: most manufacturers are marketing themselves completely wrong. Shops spend a pile of money on websites, SEO, social media, videos, branding, all this stuff… and then sit there wondering why the RFQs never come in. Meanwhile, Mark built a seven-page "ugly website" that generated millions of dollars in business because he understood one thing most people miss: buyers don't search for what you do. They search for the problem they need solved. That one idea turns into a much bigger conversation throughout this episode. We talked about how engineers actually search online, why most shops accidentally pigeonhole themselves, why trust still matters more than marketing tactics, and why younger buyers behave completely differently than the older generation running most manufacturing companies today. We also got into AI, trade shows, sales psychology, and why social media is mostly a distraction for small manufacturers trying to grow. Mark's perspective is different because he's not some generic marketing guy trying to sell machine shops on buzzwords. He's spent years walking factory floors, talking to owners, going to trade shows, studying buyer behavior, and figuring out what actually moves the needle in this industry. And honestly, we covered so much ground that this ended up becoming a two-part conversation. This first episode lays the foundation around marketing, buyer psychology, trust, and how manufacturers need to rethink the way they present themselves online. In Part 2, we go even deeper into AI, data, the future of industrial sales, and where all of this is heading next. Segments (0:56) Learn more about Mark Manuel (the industrial marketing expert) (2:51) The parallels between Yellow Pages, Google, and changing customer behavior(4:08) Why manufacturing sales are built on trust, relationships, and long sales cycles(7:25) Jamie and Mark discuss authenticity as the ultimate sales and marketing tool(10:37) The story behind a seven-page "ugly website" that generated millions in business(12:21) Why manufacturers accidentally pigeonhole themselves through their websites and capabilities(15:14) How engineers actually search online and why most shop websites fail to generate RFQs(17:30) Generational shifts, AI, and the changing behavior of manufacturing buyers(20:04) Why we love SMW Autoblok for workholding (Hint: RASRAM)(20:49) AI hallucinations, data collection, and the future of industrial sales(24:05) Mark explains SiteSonar, high-intent buyer signals, and the "Demand Discovery Ladder"(27:01) Why we created Hire MFG Leaders (and why you should use it)(27:30) Why social media is mostly a distraction for small manufacturers trying to grow(30:08) The importance of trade schools, workforce development, and getting young people into manufacturing(31:46) Jamie and Mark debate social media, niche marketing, and the "Moneyball" approach to manufacturing growth Resources mentioned on this episode Mark Manuel on LinkedInIndustrial Marketing SiteSonarSMW AutoblokHire MFG LeadersBullseye Marketing Connect With Raw Material MakingChips.comConnect on LinkedIn Subscribe on Apple and Spotify
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    35 分
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