In this episode, we welcome physical therapist and strength coach Ramez Antoun, founder of Spine PT University. Ramez shares his journey from private concierge PT to building a thriving B2B education business, teaching sports physical therapists how to solve sciatica and progress patients back to the gym. He discusses the challenges of shifting from insurance-based to private pay models, the importance of refining messaging, and how listening to clients transformed his marketing.

Key topics include:
- The evolution of Spine PT University and responding to market demand
- Balancing clinical work, business growth, and family life
- The power of customer listening and using client language in marketing
- Lessons learned from a failed launch and the value of embracing mistakes
- The founder’s role in marketing and messaging
- Overcoming self-doubt, rejection sensitivity, and the impact of therapy
- Practical tips for content creation, handling trolls, and building authority

Connect with Ramez on Instagram (https://www.instagram.com/spine_pt_university/) or visit spineptuniversity.com. This episode is a must-listen for clinicians and entrepreneurs navigating business growth and personal development.

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