Adam Steinberg is a Principal at Ackman-Ziff Real Estate Group, where he co-heads the equity business and chairs the equity approval committee. Since joining in 2004, Adam has focused exclusively on raising common equity for clients, closing transactions aggregating billions of dollars of capital across traditional and alternative asset classes.

Prior to Ackman-Ziff, Adam spent four years as a principal at Partners Group, investing on behalf of an opportunity fund. Before that, he helped build a capital markets group at AEW Capital Management and worked as a capital advisor at Boston Financial Group, which was later acquired by Lend Lease.

Adam began his real estate career as a financial analyst in the real estate group at Salomon Brothers during the early 1990s. He holds a degree from Dartmouth College and an MBA from Cornell University.

Insights from Adam Steinberg on Raising Common Equity

When Ackman-Ziff's equity team evaluates a new assignment, the first question isn't whether the deal is good. It's whether they can win. Adam Steinberg and his partners treat time the way other firms treat capital. It's the scarce resource, and every deal that comes through the door gets measured against the probability of getting it done.

The process starts with investors. Before sourcing deals, Adam's team goes to equity partners first, asking what's on their shortlist and what they can actually get through their investment committee. That investor-first approach has pushed the practice into alternative asset classes like powered land, clustered student housing, and solar and battery storage, where risk-adjusted returns are more compelling than in traditional deals.

In this episode of The Dealmakers' Edge, Aaron Strauss and Adam Steinberg discuss how the equity advisory business has evolved over two decades, why common equity is harder to raise than preferred, what it takes to get a deal done, and how sponsors can position themselves to attract institutional capital for the first time.

3:18 - First real estate job as a financial analyst at Salomon Brothers during the early nineties recession

4:23 - Three lessons from Salomon Brothers that still drive how he works today

5:36 - Cornell, investment sales, and building a capital markets group at AEW

7:30 - Joining Ackman-Ziff in 2004 and growing the equity business

10:17 - How the practice evaluates deals and why time is the scarce resource

13:06 - Common equity versus preferred and mezzanine

15:04 - Reverse engineering deal flow by going to investors first

18:22 - Programmatic versus one-off deals and what a successful program requires

21:41 - When to stay with friends-and-family capital and when to move to institutional

23:26 - Using a recapitalized asset as a seed deal for an institutional partner

26:24 - Where the common equity market stands today

30:47 - Finding the mental break that forces you fully off the deal

Mentioned In Raising Common Equity and Building an Investor-First Practice with Adam Steinberg

Ackman-Ziff Real Estate Group | LinkedIn

Adam Steinberg on LinkedIn

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