This week, we break down the biggest stories shaping tennis, pickleball, and padel:

• Ben Shelton launches a behind-the-scenes YouTube docuseries
• DUPR takes center stage with two partnerships. One with CourtsApp, a newly launched AI-powered court booking and marketing platform, and another with USA Pickleball
• The MGM Slam announces its elite field for the $1M Las Vegas event
• WTA strikes a historic global partnership with Mercedes-Benz
• Heineken® 0.0 x LÖK debut a padel racket with a built-in bottle opener
• No Strings Padel adds Barry’s executive chairman Joey Gonzalez as advisor

Whether you're a player, coach, club operator, industry exec, or just obsessed with racket sports, this episode keeps you up to speed on the innovation, deals, culture, and tech shaping the game.

This week, we break down the biggest stories shaking up the world of tennis, pickleball, padel and more:

• AI line-calling expands in Major League Pickleball with Owl AI partnership, signaling a major shift in how matches are officiated
• Racketlon World Tour Finals spotlight a growing hybrid sport with table tennis, badminton, squash, and tennis
• Philadelphia’s new racket-sports facility pushes the sport further into mainstream entertainment culture
• Plus: An interview with Andrew Satinoff, Co-founder and VP Media Production & Operations, and JY Aubone, Director of Player Relations & Media Host at INTENNSE, the pro tennis league reimagining competition and athlete experience.

Whether you're a player, coach, club operator, industry pro, or just racket sports obsessed, this episode keeps you up to speed on the business, innovation, and culture shaping the game.

Listen now and follow for weekly updates.

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Tags: tennis news, pickleball news, padel news, racket sports industry, AI line calling, pro pickleball tech, Racketlon, INTENNSE tennis league, racket sports innovation, tennis facilities, sports technology

This week, we break down the biggest stories shaking up the world of tennis, pickleball, padel and more:

• Steffi Graf joins Agassi Sports Entertainment

• AI startup SportAI raises $3 million to expand its racket-sports analytics platform

• Nick Kyrgios takes an ownership and creative director role

• JMTP’s “Hit Around for Opportunity” event supports NYC youth access (donate here)

Whether you're a player, coach, club operator, industry pro, or just racket-sports obsessed, this episode keeps you up to speed on the business, innovation, and culture shaping the game.

Listen now and follow for weekly updates.

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Tags: tennis news, pickleball news, padel news, racket sports industry, SportAI, Steffi Graf, Andre Agassi, AI tennis analytics, padel safety, Nick Kyrgios apparel, Stack Athletics, youth tennis access