Etinosa Agbonlahor is a behavioral economist and CEO of Decision Alpha, a behavioral firm that helps businesses understand what customers value and turn that into clearer pricing and growth.

Passionate about helping people reduce financial stress and live healthier financial lives, Etinosa brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.

She has shaped financial wellbeing, engagement, and customer behavior strategies for global financial institutions, private businesses, and venture-backed startups.

Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives healthier financial outcomes.

Etinosa is the author of How to Talk to Your Parents About Money, a guide to navigating complex financial conversations.

Don was named one of the Top 30 Most “Transformational Leaders in North America” by John Maxwell and the 2018 Entrepreneur of the Year by the Atlanta Business Chronicle. In 2019, the Department of Defense recognized him with honors from the 75 th US Army Ranger Regiment, and he was named 2020 YMCA Volunteer of the Year. He is certified in Cybersecurity Management from Harvard University and has a Ph.D. in Economics and Organizational Leadership from Columbia International University. He earned his M.B.A. in Global Technology Management and International Business with an undergraduate B.B.A. in Economics and Finance. He resides in Atlanta, Georgia. Don’s work challenges and motivates organizations and leadership teams to think deeply about their beliefs so they can consistently achieve their communication, culture, sales, and management goals. His “unfair advantage” theories are revolutionary in today’s economy, as he leads and builds companies in a way that exposes the myth of modern leadership and communication techniques. Don’s recent work, “Here Come the Girls,” celebrates women in leadership. The study aims to help frustrated organizations transform by awakening their creative energy, thereby paving the way for uncharted production through cultural change. Conquering the highest levels of ethical performance with humor, intellectual capital, and time-tested systems, Don’s lectures engage teams with his highly personal style of steward leadership. His experience with cultural change and record-setting growth has drawn him to corporations that want to tap into his real-world expertise to move their organizations to higher levels of achievement. Don is well known in the financial industry, with sales averaging over $1 billion per year, and his original book, The Perfect Plan, is available in 39 countries worldwide. Don also serves as a Trustee and the past Chairman of the Summit Counseling Center in Atlanta, Georgia. He is a past board member of the Metro Atlanta YMCA and was responsible for designing their COVID response and post-COVID strategic initiatives. He is a past Board Member of the Sua Sponte Foundation. Additionally, he lectures at Wake Forest University, The Wharton School of Business, and Oxford University (U.K.) Dr. Barden is a frequent instructor at the US Army 1st and 3rd Ranger Battalion / 75 th Regiment’s Leadership and Professional Development Program.

Nick Turner is the CEO of Dreamdata. Nick is a seasoned B2B software leader with nearly two decades of experience building and scaling go-to-market teams, helping companies grow from early traction to tens of millions in revenue. Before stepping into the CEO role, Nick served as Chief Revenue Officer at Dreamdata, where he played a key role in shaping the company’s growth strategy and expanding its presence in the U.S. market. He later transitioned into the CEO seat, leading the company through a pivotal phase of scale and transformation. Under his leadership, Dreamdata recently raised a $55 million Series B round led by PeakSpan Capital—fueling its mission to become the go-to platform for B2B marketers to connect data, attribution, and revenue in the AI era. In this episode, we’ll explore what it takes to step into the CEO role, how to lead through rapid growth and funding milestones, and Nick’s perspective on building modern go-to-market teams in an increasingly data-driven world.