In this episode of RISEUP@work, host Dr. Deepak Bhootra sits down with Gearoid Cox founder of Sales Pipeline to break down why most founders struggle to scale revenue and what it actually takes to build a predictable sales engine.

Drawing from his experience in enterprise sales and entrepreneurship, Gearoid reveals the biggest mistake leaders make: relying on hustle instead of building structured, repeatable systems.

• (00:00:00) - Rising Up at Work With Gerod Cox
• (00:00:51) - What Does Sales Pipeline Do Today?
• (00:01:36) - In the Elevator With Entrepreneurs
• (00:02:00) - What Do Founders Get It Wrong When They Build a Sales Engine?
• (00:03:32) - What to Do About Sales When the Company's On Fire?
• (00:05:25) - The System of Selling
• (00:06:33) - The System of Solutions for Outreach
• (00:08:51) - What Makes Our Approach So Different?
• (00:13:08) - How To Have a Real Talk With a Founder
• (00:16:02) - The Cost of a One-Person Sales Team
• (00:17:24) - Rise Up At Work
• (00:18:15) - What's So Unique About Sales?
• (00:20:14) - What separates the Great Salespeople from the Burnout
• (00:23:54) - How to Become More Resilient and Purposeful in Your Career
• (00:26:17) - When You Start Your Company, Does Your Responsibility Extend to the Company
• (00:28:10) - In the Elevator With Steve Jobs
• (00:30:44) - What Side of You Revealed in Starting a Business?
• (00:32:14) - How to Get Out Of the Trap of Growth
• (00:33:35) - What Advice Would You Give to Your 21-Year-Old Self
• (00:36:11) - Rise Up At Work
• (00:36:42) - A Few Words from Gerald
• (00:37:06) - Overwhelmed? Take a Break From Work This Week
• (00:39:41) - In the Elevator With Garrett Jones
• (00:40:56) - Walking to relieve stress
• (00:43:21) - How To Manage Your Life
• (00:48:12) - Putin's acceptance speech