In this episode of RISEUP@work, host Dr. Deepak Bhootra sits down with Justin Starbird, CEO of The AEBLI Group, to explore the real journey behind entrepreneurship, leadership, and building something that lasts. From early career struggles and chasing material success to redefining values through experience, Justin shares how authenticity, clarity, and strong systems shape long-term growth.

• (00:00:00) - Rising Up at Work With Deepak Bhutra
• (00:00:23) - CEO of Ably Group Justin Starbuck
• (00:00:34) - In the Elevator With Justin Flannery
• (00:01:00) - Introducing Justin Ably
• (00:02:32) - Justin On Marketing and Business Development
• (00:03:39) - Tim Ferriss on Success and the Challenges
• (00:05:10) - "Old Timers"
• (00:06:07) - The Importance of Work Ethic
• (00:09:25) - Deepak's One Value From His Work Ethic
• (00:10:48) - A Value System for Growth
• (00:12:11) - Rising Up At Work
• (00:12:58) - The Shift from Hustle to Systems
• (00:16:17) - Crowdfunding: The Future of Ideas
• (00:16:46) - Have You Turned From Consulting to Investing?
• (00:19:10) - What's the Best Place to Start a Startup?
• (00:21:35) - What's The Secret to Raising a Startup's Capital?
• (00:22:53) - What to Ask Yourself Before Raising Money?
• (00:25:31) - Rising Up At Work
• (00:26:17) - Rising Up At Work: The Age of Automation
• (00:27:13) - How AI Is Affecting Marketing
• (00:29:20) - What Parts of Marketing Have Been commoditized?
• (00:31:47) - What Skills Are More Valuable Because of AI?
• (00:34:35) - What Would You Do In Marketing Today?
• (00:38:30) - Rising Up at Work
• (00:39:52) - What's The One Constant in Your Life?
• (00:41:18) - Motivation and Discipline in Business
• (00:42:52) - What Have You Had To Unlearn To Get Out Of A Div
• (00:48:50) - "Don't Fall In Love With Your Hair"
• (00:49:49) - How to Get Erenerated at Work
• (00:50:32) - Rise Up at Work With Justin Starbert