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REality

REality

著者: Gary Scott
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Welcome to the REality podcast--the best podcast for real estate agents. Join us each episode as we talk with industry experts and top producing real estate agents to peel back the curtain and reveal what it takes to make it in today's ultra competitive real estate business. This is real life, in real time, sharing real experiences of industry professionals to help both new and seasoned agents achieve their goals and realize their potential. Are you ready to take your real estate business to the next level? Let's get started now. Sign up for Gary's weekly FOCUS newsletter, delivered right to your inbox each Monday morning: https://mailchi.mp/e3771e6a2516/focus-email

© 2025 REality
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  • Five Industry Leaders Forecast 2026 Sales, Prices, And The Path Back To Affordability
    2025/12/18

    Want a realistic roadmap for 2026 housing? In this episode you'll hear the top minds at Howard Hanna Allen Tate connect the dots that actually matter: how inventory is building into a healthier four-to-five months of supply, why six percent is becoming the new mental norm for mortgages, and where modest price gains can coexist with improving affordability. No hype, no doom—just a grounded view of what will move buyers and sellers.

    We dig into existing home sales and why a stronger starting inventory may lift unit volume even without dramatic rate cuts. On new construction, we unpack how builder incentives are moving standing inventory, why permitting speeds could change the math, and how Southeast markets are still drawing capital despite margin pressure. You’ll hear a clear, practical take on mortgage rates: what keeps them range-bound, what could push them into the fives, and how a single digit can unlock millions of additional eligible buyers.

    The conversation sharpens around pricing power and balance. With more listings and slower appreciation—think one to four percent—multiple-offer drama fades while appraisals get cleaner. We outline a field-tested agent playbook: set seller expectations with data, launch listings with precision, and use payment math plus wage gains to reframe affordability for first-time buyers and move-up clients. We also explore jobs and inflation in plain English, showing how softer labor data and calmer energy costs can nudge financing without promising miracles.

    If this helped sharpen your 2026 plan, follow the show, share it with a teammate, and leave a quick review. Your feedback helps more pros find the data, strategy, and encouragement they need to win the year.

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    1 時間 10 分
  • Why Real Estate isn’t Frozen and How Smart Agents Can Win in this Market
    2025/12/05

    Forget the “real estate is frozen” headline. We dig into what’s actually happening in the housing market and why smart strategy is beating scary narratives. With David Childers, president of Keeping Current Matters, we break down the numbers behind affordability, inventory, pricing, and what a realistic path to 2026 looks like for buyers, sellers, and agents.

    We start with a reality check: existing home sales hovering near 4 million and new builds around 700,000 set a durable floor, even as transactions remain slow relative to population. Prices landed near flat nationally in 2025, with no credible forecasts calling for widespread declines over the next five years. The big mover is supply: the South and West have largely refilled to 2019 levels, cooling appreciation, while the Northeast remains severely constrained. We also unpack why turnover hit historic lows and tenure nudged toward ten years, and how that feeds alarming headlines without capturing on-the-ground behavior.

    Then we get tactical. Rate peaks in May and a drift into the low sixes mean average payments dropped by roughly $300 since spring. The difference between 6.25% and 5.99% is often under $50 a month—perfect for debunking the “we’ll wait for five percent” chorus. For sellers, buy-downs often beat price cuts, delivering the monthly payment buyers anchor on at a lower net cost. For agents, trust is the differentiator: publish local inventory and days-on-market snapshots, show price reduction and delisting trends, and lead with two simple questions that open real conversations—Has anyone taken five minutes to explain our market? Is the home you’re in now the right home for you?

    As we look to 2026, expect modestly lower rates, slightly higher sales, and normalized price growth. The edge will go to pros who combine calm, optimistic leadership with data-rich storytelling and consistent follow-through. If that sounds like your playbook, you’re already ahead.

    If you found this useful, follow the show, share it with a colleague, and leave a quick review—what local stat should we break down next?

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    55 分
  • Fail Forward: Building Leaders Who Elevate Others
    2025/11/21

    Want the promotion without the pitfall? We sit down with leadership expert John Eades to unpack how a painful early failure turned into a calling to help managers become leaders who elevate others. The story starts with a shiny new title and all the wrong motives—and turns into a wake-up call about clarity, vision, and the responsibility to serve.

    We draw a clear line between management and leadership: tasks versus transformation. John lays out a practical foundation—character that earns trust, vision that offers hope, and coaching that helps people grow—and then stacks advanced skills like competent humility, emotional mastery, and persuasive communication. For real estate teams and any high-performance culture, the message is simple: care authentically and demand consistently. Either one alone creates imbalance; together they unlock sustainable results.

    We also go deep on application. Knowledge without action won’t move a market. You’ll hear how to turn inputs into outcomes, why “E + R = O” keeps your response from hijacking your results, and how belief transfers from leader to agent when stakes are highest. Then we challenge incrementalism: ditch the safe 10% target and set an impossible goal that forces new behavior—better systems, bold storytelling, sharper prospecting, and consistent follow-through. Whether you hit the exact number is secondary to who you become by aiming higher.

    If you’re ready to replace shortcuts with standards, turn feedback into fuel, and build a culture where performance and people both thrive, this conversation is your playbook. Subscribe, share with a teammate who needs the nudge, and leave a review with your impossible goal for 2026—we’ll cheer you on.

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    1 時間
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