Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platforms

♻️ This is a replay episode originally aired on September 25, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.

Ideas you don’t want to miss

(03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing

(04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback

(05:55) Takeaway #3: Use email content to take shared values further

(08:00) Takeaway #4: Learn (and use) your customers’ lifecycle

(08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data

(09:17) Takeaway #6: Don’t blindly follow your competition

(10:02) Takeaway #7: Understand screen fatigue and cut whatever you can

Links from this episode

Take a look at the emails we featured in Ep. 30

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

Follow Nikki on LinkedIn

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Let me know what you thought about the episode by emailing podcast@nikkielbaz.com

Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.