Today we’re back with Field to Front Door 🎙️

David, Martin and Wallace picking things back up again, this time right on the edge of peony season kicking off and everything that comes with it.

We covered a mix in this one from the reality of seasonal pressure with peonies and getting everything lined up for harvest, through to weather challenges across the UK and how different things look depending on where you are.

There was a really good discussion around direct selling, meat boxes and whether smaller scale, higher value systems actually stack up long term. We also got into social media, building a following and the reality behind it, not just the numbers but the constant effort needed to keep it going.

One of the most interesting parts was the chat around regenerative practices and composting. We got into Johnson Sue compost, soil biology, reducing inputs and trying to build systems that work with nature rather than against it.

We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.

Enjoy! 🙂

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Today I had James on the R2Kast 🎙️ He works in PR across the agricultural and automotive sectors, creating content, campaigns and media that connect businesses with the wider industry. 🌾

We spoke about his background growing up in London, studying journalism and then moving into PR when the opportunities in traditional media started to shrink. That led him into agriculture and automotive, where he’s now spent over a decade working with clients across both sectors. It was a good insight into how skills from outside farming can transfer into the industry. 🍎

A big part of the conversation focused on media. The relationship between PR and journalism, how stories are shaped, and how things have shifted from print into digital, from magazines through to TikTok and video content. We also got into how younger audiences are consuming information and what that means for agriculture going forward. 🌍

We also chatted about the perception gap between the public and farming, the importance of education, and why getting people onto farms and understanding food production still matters. It was a really interesting look at the sector from someone who came into it from the outside.

Enjoy! 🙂

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Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Robin Asquith 🎙️ Robin is Head of Environment at Camphill Village Trust, working at the intersection of farming, nature and social care, supporting people with learning disabilities, autism and mental health challenges through real farm based environments 🌾

We spoke about Robin’s early life growing up in North Yorkshire, spending time on his grandparents’ soft fruit farm, and how that shaped his understanding of community, people and the land. From training as a plumber to working in commercial horticulture, his path wasn’t linear, but it eventually led him into a role where farming became a tool to support people rather than just produce food 🚜

His Nuffield Scholarship explored the role UK agriculture can play in delivering social care, looking at care farming, green care and how nature based environments can improve wellbeing and independence. His travels took him across Ireland, Scandinavia, mainland Europe and Canada, where he saw everything from dementia care on farms in Norway to rehabilitation programmes in Italy and the Netherlands that use farming and horticulture to support people back into society 🌍

One of the most powerful parts of the conversation was hearing how real farm environments create real opportunities. Whether it’s someone non verbal building a connection with animals, or individuals gaining confidence and independence through meaningful work, it showed how farming can play a much bigger role in society than we often give it credit for

We also spoke about the future of the sector, the challenges around funding and staffing, and Robin’s ambition to help drive this space forward nationally. His advice for anyone thinking about Nuffield was simple, be curious, be brave and back yourself 🌱

Thank you to NFU Mutual for their support of this project.

Enjoy! 🙂

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