Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing
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Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing
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概要
We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on.
In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution, offer positioning, and the frameworks they've been running across 250+ brands.
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This episode is sponsored by Foreplay. Start your free trial here: https://tinyurl.com/3caahj4w
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🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0tvkYy0
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Resources mentioned in this episode:
Brad Jacobs: How to Make a Few Billion Dollars: https://www.amazon.co.uk/How-Make-Few-Billion-Dollars/dp/B0CHTQP25T
Rick Rubin: The Creative Act: https://www.amazon.co.uk/Creative-Act-Way-Being/dp/1838858636
Jason Cohen: A Smart Bear: https://longform.asmartbear.com/jason-cohen/
Oren Johnson (organic content & creator trends): https://www.youtube.com/@orenmeetsworld
The GLP-1 $1.8B four-person business: https://x.com/jonoringer/status/2039759594461839599?s=20
Creative Testing Playbook: comment TESTING below and we'll send it to you
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Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/