You've got tabs open: USPTO.gov, an online filing service, maybe a trademark attorney's website too. Which path is the best for you and your business to protect your brand through trademark registration?

Two of them look almost identical from the outside — and they're probably not the two you'd guess.

In this episode, I break down the three real paths to trademarking your brand, and the one gap that trips up almost everyone in the murky middle.

• The real difference between DIY filing, an online filing service, and hiring an attorney — and what each one actually leaves you responsible for
• Why "attorney of record" matters more than most people realize, and how to find out if you actually have one
• A recent conversation with a business owner that shows exactly what can go wrong when nobody's clearly assigned to the work that comes after filing
• Why submitting the application is step one, not the finish line

If you're not sure which lane you're actually in, that's exactly what a Free Consultation is for.

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