Most companies treat CBAM as a cost to absorb. The smarter ones treat it as a pricing decision - and turn it into a competitive advantage.

But there's no single right answer. Your move depends on two things: your carbon-cost position versus competitors, and your customers' willingness to pay.

In this episode, Pieter Deré, Helena Caluwé and Romain Matriche break it down across three questions:

✅ WHICH strategy? The 4 pricing responses to CBAM - selective pass-through, low-carbon premium, margin pressure, and price-led share gain.

✅ HOW to execute it? The Assess → Strategize → Execute playbook: segment your customers, model the margin impact, and equip your sales teams.

✅ HOW to stay defensible? Why your customer narrative, your pricing, and your tax & sustainability disclosures must all tell the same story - before the authorities cross-check them.

Have a look at all our previous episodes and stay up to date on www.pwc.be/tax-bites

This podcast highlights the main topics discussed and insights gained during PwC’s International Tax Webinar of 1 July 2026, which focused on a number of important recent developments in the area of European and international tax law and transfer pricing.

This episode of the podcast first provides an update on the state of play regarding Pillar Two compliance, where efforts continue despite the filing deadline of 30 June.

Subsequently, a short update is provided on the Tax Omnibus proposal, which puts forward several important amendments to six direct tax directives — the Parent-Subsidiary Directive, the Interest and Royalties Directive, the Tax Merger Directive, the Anti-Tax Avoidance Directive (ATAD), the Dispute Resolution Mechanism Directive and the FASTER Directive. The focus is on the most salient aspects of that proposal and the (minor) differences compared to the earlier (publicly leaked) version of the proposal, which was already discussed during an earlier episode of the podcast.

After that, the discussion turns to the recently published proposal for a recast of the Directive on Administrative Cooperation (DAC), which aims to create more legal certainty and cut red tape for businesses in respect of compliance and reporting obligations. It does so by bringing the DAC and its eight amendments together into a single text and by introducing a number of targeted simplifications, in particular under DAC 6 (including a Pillar Two carve-out and an extended reporting deadline), DAC 7 and the notification obligations under DAC 4 and DAC 9.

The podcast then turns to the public consultation on the update of Chapter 7 (intra-group services) of the OECD Transfer Pricing Guidelines. While an earlier episode of the podcast went into detail on the main changes in the discussion draft, this episode shares three key takeaways from the webinar's polling questions on how service transactions are structured within organisations.

Finally, some insights are provided on what we can expect in the upcoming months in terms of international and European tax policy developments.

Are you interested in listening to the recording of the International Tax Webinar and the slides? Reach out to Pieter Deré to obtain access.

Have a look at all our previous episodes and stay up to date on www.pwc.be/tax-bites

As announced in episode 58, we’re launching a series of podcasts on tax audits. In this episode Pieter invited Stefaan Dewachter, Gill Van Damme and Véronique De Brabanter to talk about practical data readiness for tax audits, particularly in the Belgian jurisdiction but applicable globally. They will provideguidelines to CFOs, tax directors, and controllers on how to prepare their bookkeeping and data environments to be audit-ready, emphasizing traceability, consistency, and governance. They will give an insight into what tax authorities may require and how to address these requests in an adequate manner.

Have a look at all our previous episodes and stay up to date on www.pwc.be/tax-bites