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Put NATO Back in the Narrative

Put NATO Back in the Narrative

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NATO is vitally important; but unless you work there, or at the Atlantic Council, you wouldn’t necessarily know that. For those who don’t work for NATO or follow it closely, the organization can seem like an indecipherable blob of bureaucracy and acronyms, a mysterious realm of complicated elite politics, or a major strain on national budgets. The Alliance has a strong and active presence on the European continent. But it has become a political punching bag for the Trump administration, and the misunderstandings about NATO, its mission, and its role in today’s world run deeper than campaign rally rhetoric. To secure its future, NATO must speak to its future—both in terms of its mission and its audience.   Key Takeaways: 0:00 Intro 1:25 Bridget shares their elevator pitch on why they think that NATO needs to be back in the narrative 4:05 Livia and Bridget talk about the dearth of information about the Alliance among people and why it needs to tell its story and not rely on others talking about it because it might be negative  6:16 Bridget talks about the SNL NATO Cafeteria Cold Open and how people would see the Alliance especially people who knew nothing about it 7:53 Livia also talks how it was a missed opportunities to provide a more complete picture of NATO by the Secretary General Stoltenberg to correct President Trump on negative comments about the Alliance  9:47 Livia and Bridget also talk about the generational divide in their paper and why they think that NATO should learn how to communicate with people about its story  12:06 Livia explains why there is a need for the right information about the Alliance to the young generation  14:06 Livia also talks about why people now don’t see military focused public relations campaign as effective since it not the only method of security anymore 15:02 Livia and Bridget explain why NATO should target more on people who are not NATO nerds as their audience to tell its story and learn the modern storytelling methods to use  17:29 Livia and Bridget also explains if NATO really needs to connect with those young audiences with no information about it and why 20:12 Livia talks about the Alliance as being a proactive and adaptive organization as why it should target this audience as opposed to saying that the enemy idea gets people coalescing 21:50 Bridget also talks about why NATO should change its headline of calm and say that it is not as calm as people think, and also the audience it should target  24:18 Livia explains if NATO should really be promoting itself as one of the leaders in managing climate change 26:04 Bridget talks about if NATO deciding to make climate change a major security issue will draw in more young people 28:19 Livia and Bridget explain if getting the story right and having different storytellers that draw in all kinds of different people to tell this story will work for the Alliance  31:34 Livia and Bridget talks about if the campaign to put NATO back in the narrative will serve all allies or if it only applies to the United States  34:29 Bridget and Livia share their thoughts if NATO has the creative bandwidth or people who think differently and agree to go ahead with their recommendation  35:50 Livia explains if NATO’s story will have resonance with generations that didn't have the Russians to fear 37:17 Bridget also talks about more young people showing that they care about NATO’s issues when they have access to the information  Shows Mentioned: https://www.atlanticcouncil.org/content-series/nato20-2020/put-nato-back-in-the-narrative/  https://www.atlanticcouncil.org/  The 2019 London Summit of the North Atlantic Treaty Organization was the 30th formal meeting of the heads of state and heads of government of the North Atlantic Treaty Organization. It was held in The Grove, Watford, Hertfordshire, United Kingdom, on 3 and 4 December 2019.   https://www.facebook.com/snl/videos/nato-cafeteria-cold-open/2614975025247578/  The Republican Party, sometimes also referred to as the GOP, is one of the two major contemporary political parties in the United States, along with its main, historic rival, the Democratic Party.   The Soviet Union, officially the Union of Soviet Socialist Republics, was a federal socialist state in Northern Eurasia that existed from 1922 to 1991. The European Union is a political and economic union of 27 member states that are located primarily in Europe. Its members have a combined area of 4,233,255.3 km² and an estimated total population of about 447 million. The United Nations is an intergovernmental organization that aims to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a Centre for harmonizing the actions of nations. Quotes Mentioned: “Young Americans in particular are largely unaware of the impact the Alliance has on their daily lives.” “NATO should design a long term, sustainable campaign to tell ...

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